Making trade missions work : a best practice guide to international business and commercial diplomacy / Huub Ruël (Hotelschool, The Hague and University of Twente, The Netherlands).

Format:

Book

Author/Creator:

Ruël, Huub, author.

Language:

English

Subjects (All):

Exports.

Trade missions.

Physical Description:

1 online resource (94 pages)

Edition:

First edition.

Place of Publication:

United Kingdom : Emerald Publishing Limited, [2019]

Summary:

Trade missions are a key commercial diplomacy instrument of governments around the world. Via trade missions, governments and politicians aim to promote their home country economy abroad as well as to support firms to explore and enter new markets. Despite its widespread usage, and the claims made by governments about the positive results of trade missions, actual robust evidence of trade mission effectiveness is scarce. The reason for this lack of evidence is that trade missions are mostly studied and organized in 'isolation', disconnected from the participating firms' level of international experience and international business competences. This book presents a clear view on commercial diplomacy and defines trade missions as a firm internationalization learning experience. It outlines that trade mission's preparation, programme, and follow up, are key to making trade missions work. This book presents a research informed three-staged model of a trade mission and presents in detail how a real life trade mission was organized along this model. This example should inform and inspire organizers of trade missions. The book also aims to revamp and innovate trade mission research, and will therefore be a useful source for new trade mission research for international business scholars.

Contents:

Prelims

Chapter 1 Trade missions in today's global economy: international business meets international relations

Chapter 2 Trade missions at the heart of commercial diplomacy

Chapter 3 Trade missions: definitions and objectives

Chapter 4 Organizing a research-informed trade mission

Chapter 5 A three-staged trade mission: a real-life example

Chapter 6 Conclusion: the future of trade missions

References

Index.

Notes:

Includes bibliographical references and index.

Print version record

ISBN:

9781787148994

1787148998

9781786354716

1786354713