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Review of marketing research : special issue : marketing legends / edited by Naresh K. Malhotra.
- Format:
- Book
- Series:
- Review of Marketing Research
- Review of marketing research, 1548-6435 ; v. 8
- Language:
- English
- Subjects (All):
- Marketing research.
- Physical Description:
- 1 online resource (372 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Bingley, U.K. : Emerald, 2011.
- Language Note:
- English
- System Details:
- Mode of access: World Wide Web.
- Summary:
- This volume will feature the work of Marketing Legends that have been announced so far. Each Legend will describe his contributions to the marketing discipline: Richard Bagozzi; Shelby Hunt; Philip Kotler; V. Kumar; Naresh K. Malhotra; Kent Monroe; Jagdish Sheth; Jerry Wind; Gerald Zaltman.
- Contents:
- Reflections on a scholarly career : from inside out and back again / Richard P. Bagozzi
- Legends in marketing : a review of Shelby D. Hunt's volumes / Shelby D. Hunt, Shannon B. Rinaldo
- Philip Kotler's contributions to marketing theory and practice / Philip Kotler
- Looking through the marketing lens : my journey so far ... / V. Kumar
- Personal reflections on my research contributions to marketing / Naresh K. Malhotra
- Some personal reflections on pricing research / Kent B. Monroe
- A journey of an accidental marketing scholar / Balaji C. Krishnan, Jagdish N. Sheth
- Yoram 'Jerry' Wind's contributions to marketing / Yoram 'Jerry' Wind
- Lessons learned during a career / Gerald Zaltman.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references.
- Print version record
- ISBN:
- 9786613223289
- 9781283223287
- 1283223287
- 9780857248985
- 0857248987
- OCLC:
- 745399468
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