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Key enablers for user-centric advertising across next generation networks / Jose Simoes.
- Format:
- Book
- Author/Creator:
- Simoes, Jose.
- Series:
- IET telecommunications series ; 56
- Language:
- English
- Subjects (All):
- Advertising.
- Computer networks.
- Telecommunication systems.
- Physical Description:
- 1 online resource (304 p.)
- Place of Publication:
- London : Institution of Engineering and Technology, 2013.
- Language Note:
- English
- Summary:
- This new book provides a fascinating overview of this topic for telecommunications engineers, computer scientists, network design engineers, marketing professionals and other researchers working in the web and telecommunication industries.
- Contents:
- Contents; Preface; Abbreviations; 1. Introduction; 2. State of the art; 3. Requirement analysis; 4. Designing a converged user-centric advertising framework (CUCAF); 5. Design and specification of the human enabler; 6. Design and specification of the reasoning enabler; 7. Design and specification of the session management enabler; 8. Implementation and testbed description; 9. Validation and evaluation; 10. Conclusions and future work; Appendix; References; Further reading; Index
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- ISBN:
- 1-84919-619-2
- 1-299-10447-9
- OCLC:
- 854970328
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