My Account Log in

1 option

Generating business referrals without asking : a simple 5 step plan to a referral explosion / Stacey Brown Randall.

EBSCOhost Ebook Business Collection Available online

View online
Format:
Book
Author/Creator:
Randall, Stacey Brown, author.
Language:
English
Subjects (All):
Business referrals.
Physical Description:
1 online resource (xxiv, 133 pages) : illustrations
Edition:
1st ed.
Place of Publication:
New York, New York : Morgan James Publishing, [2019]
Summary:
"Clear, creative, compelling... This book is a must read for anybody who wants to power their business through high-octane referrals." -Ken Samuelson, Principle, The Morehead Group Every business needs referrals from satisfied clients. A good referral can lead to a closed sale faster and easier than any other lead. But let's face it. Asking for referrals can be awkward. And asking is often ineffective. That's why Stacey Brown Randall developed a method of getting referrals-without asking. In her book Generating Business Referrals Without Asking, she shares her system for revolutionizing any business. Her structured approach reduces the hustle and increases productivity and profit. With Randall's system, you can stop wasting time and money marketing to cold leads and stalking would-be clients on social media. And you can start doing what you love most-providing the excellent service that made you go into business in the first place. In Generating Business Referrals Without Asking, you'll get Randall's five steps to steady business growth, case studies from business professionals, and a step-by-step roadmap that even the busiest business owner can implement. "Stacey shows you how to unleash a referral explosion by turning your referral strategy on its head... You will also learn the steps on how to build a referral generation plan that you can follow for years to come, bringing in more referrals than you can imagine." -Pat Hiban, New York Times -bestselling author of 6 Steps to 7 Figures
Contents:
Intro
Title
Copyright
Table of Contents
Introduction A Different Referral Philosophy
Chapter One - The Journey Starts with Failure
Chapter Two - What a Referral Really Is and What It Isn't
Chapter Three - But We've Always Taught It That Way!
Chapter Four - Why Asking and Paying for Referrals Is Wrong
Chapter Five - Other Reasons Why You May Not Receive Referrals
Chapter Six - "Tools" Alone Aren't the Solution
Chapter Seven - Beyond Asking: Five Steps to Generate Referrals
Chapter Eight - Step One: Identify Your Referral Sources
Chapter Nine - Step Two: Master Your Immediate Follow-Up Process
Chapter Ten - Step Three: Build for the Long Term, Execute in the Short Term
Chapter Eleven - Step Four: Plant the Right Referral Seeds
Chapter Twelve - Step Five: Automate the plan and measure results
Final Thoughts
Work With Me
About the Author
Bibliography.
Notes:
Description based on print version record.
ISBN:
9781683509271
1683509277

The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.

Find

Home Release notes

My Account

Shelf Request an item Bookmarks Fines and fees Settings

Guides

Using the Find catalog Using Articles+ Using your account