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Generating business referrals without asking : a simple 5 step plan to a referral explosion / Stacey Brown Randall.
- Format:
- Book
- Author/Creator:
- Randall, Stacey Brown, author.
- Language:
- English
- Subjects (All):
- Business referrals.
- Physical Description:
- 1 online resource (xxiv, 133 pages) : illustrations
- Edition:
- 1st ed.
- Place of Publication:
- New York, New York : Morgan James Publishing, [2019]
- Summary:
- "Clear, creative, compelling... This book is a must read for anybody who wants to power their business through high-octane referrals." -Ken Samuelson, Principle, The Morehead Group Every business needs referrals from satisfied clients. A good referral can lead to a closed sale faster and easier than any other lead. But let's face it. Asking for referrals can be awkward. And asking is often ineffective. That's why Stacey Brown Randall developed a method of getting referrals-without asking. In her book Generating Business Referrals Without Asking, she shares her system for revolutionizing any business. Her structured approach reduces the hustle and increases productivity and profit. With Randall's system, you can stop wasting time and money marketing to cold leads and stalking would-be clients on social media. And you can start doing what you love most-providing the excellent service that made you go into business in the first place. In Generating Business Referrals Without Asking, you'll get Randall's five steps to steady business growth, case studies from business professionals, and a step-by-step roadmap that even the busiest business owner can implement. "Stacey shows you how to unleash a referral explosion by turning your referral strategy on its head... You will also learn the steps on how to build a referral generation plan that you can follow for years to come, bringing in more referrals than you can imagine." -Pat Hiban, New York Times -bestselling author of 6 Steps to 7 Figures
- Contents:
- Intro
- Title
- Copyright
- Table of Contents
- Introduction A Different Referral Philosophy
- Chapter One - The Journey Starts with Failure
- Chapter Two - What a Referral Really Is and What It Isn't
- Chapter Three - But We've Always Taught It That Way!
- Chapter Four - Why Asking and Paying for Referrals Is Wrong
- Chapter Five - Other Reasons Why You May Not Receive Referrals
- Chapter Six - "Tools" Alone Aren't the Solution
- Chapter Seven - Beyond Asking: Five Steps to Generate Referrals
- Chapter Eight - Step One: Identify Your Referral Sources
- Chapter Nine - Step Two: Master Your Immediate Follow-Up Process
- Chapter Ten - Step Three: Build for the Long Term, Execute in the Short Term
- Chapter Eleven - Step Four: Plant the Right Referral Seeds
- Chapter Twelve - Step Five: Automate the plan and measure results
- Final Thoughts
- Work With Me
- About the Author
- Bibliography.
- Notes:
- Description based on print version record.
- ISBN:
- 9781683509271
- 1683509277
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