Consumer Behavior : a QuickStudy Digital Reference Guide.

Format:

Book

Author/Creator:

Siano, Maria.

Language:

English

Subjects (All):

Consumer behavior.

Physical Description:

1 online resource (6 pages)

Edition:

1st ed.

Place of Publication:

Newburyport : BarCharts, Inc., 2020.

Summary:

Complete essential reference for students and professionals, perfect for the college course and for those in business seeking to research and understand their customer's needs, wants, attitudes and behaviors - all of which will increase customer base, brand loyalty and sales. Author and communications professor Maria Siano, PhD (John Hopkins, Rutgers) masterfully crafted the most succinct and organized tool for the need to know aspects of consumer behavior in 6 digital pages. Designed so you can find the answers you need fast it also offers a broad view of the subject from start to finish that can connect the dots while studying, making it perfect as a refresher, or for the professional who wants to know more. At this price, being this handy, this grade boosting reference is a must have. 6 page digital reference guide includes: Overview Purposes History Core Types of Consumer Data Understanding Customer Needs & Wants Big Data Collecting Consumer Data Storing Consumer Data Mining & Analyzing Consumer Data Using Consumer Data Consumer Value Adding Value to Consumers Customer Relationship Management (CRM) Meeting Customer Expectations Consumer Perceptions Customer Retention Customer Support Customer Feedback Customer Testimonials Consumer Decision-Making Consumer Decision-Making Process Factors Affecting Consumer Decisions Patterns & Trends Levels of Consumer Decision-Making Marketing & Branding Marketing Branding Positioning & Competition Marketing Mix Promotional Strategies Cross-Cultural Marketing Selling Techniques Laws & Ethics Laws Regulating Consumer Data Collection Ethical Considerations

Contents:

OVERVIEW

Purposes

History

Core

Types of Consumer Data

Understanding Customer Needs &amp

Wants

Models &amp

Theories of Consumer Behavior

Researching Consumer Behavior

big data

Collecting Consumer Data

Storing Consumer Data

Mining &amp

Analyzing Consumer Data

Using Consumer Data

Consumer Value

Adding Value to Consumers

Customer Relationship Management (CRM)

Meeting Customer Expectations

Consumer Perceptions

Customer Retention

Customer Support

Customer Feedback

Customer Testimonials

Consumer Decision-Making

Consumer Decision-Making Process

Factors Affecting Consumer Decisions

Patterns &amp

Trends

Levels of Consumer Decision-Making

Marketing &amp

Branding

Marketing

Brand Characteristics

Brand Awareness

Brand Consistency

Positioning &amp

Competition

Marketing Mix

Promotional Strategies

Cross-Cultural Marketing

Challenges &amp

Considerations

Selling Techniques

Laws &amp

Ethics

Laws Regulating Consumer Data Collection

Ethical Considerations

Key Ethical Considerations When Conducting Consumer Behavior Activities

Untitled.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781423246299

1423246292

OCLC:

1241452441