Ad law : the essential guide to advertising law and regulation / edited by Richard Lindsay.

Format:

Book

Contributor:

Lindsay, Richard (Lawyer)

Institute of Practitioners in Advertising.

Language:

English

Subjects (All):

Advertising laws--England.

Advertising laws.

Advertising laws--Wales.

Physical Description:

1 online resource (xxiii, 388 p.) : ill.

Edition:

1.

Place of Publication:

London : KoganPage, 2016.

System Details:

Mode of access: World Wide Web.

Summary:

Ensuring marketers and advertisers are aware of the laws and regulations of advertising is now more important than ever. If a campaign is found to be potentially offensive, harmful, or misleading, it can 'go viral' in just the click of a mouse, and the implications of breaching those laws are likely to be both damaging and costly to a brand's reputation, its creative work, and the strategic planning behind it. Now offering level-headed advice on everyday questions encountered when designing and running promotional campaigns, Ad Law, the new book from the Institute of Practitioners in Advertising (IPA), is the ultimate handbook to the law and regulation of advertising and marketing communications. Containing guidance based on real-world experiences from media and advertising lawyers and the IPA legal team, this book expertly leads readers through the most applicable laws and regulations, common pitfalls and the practicalities behind them, such as the new industry-standard client/agency agreement. Covering issues such as intellectual property, privacy and defamation, plus the self-regulatory framework, Ad Law is the ideal companion for any advertising and marketing professional, or lawyer working within these sectors.

Contents:

Part one: Intellectual Property: The law and content rights

01: Copyright;Chapter

02: Trade Marks

03: Design Rights

04: Passing Off

Part two: The Regulatory System: Key legal and self-regulatory frameworks

05: The Self-regulatory system

06: Consumer Protection

07: Privacy and Data Protection

Part three: Do I Comply? Key Challenges and Themes in Advertising

08: Celebrities in Advertising

09: Advertising and Children

10: Comparative Advertising

11: Defamation and Malicious Falsehood

12: The Internet and Beyond: Advertising in the Internet and Scoial Media

13: Lotteries and Prize Promotions

14: Music in Advertising

15: Price Claims and Indications

16: Sponsorship and Major Events

17: Usage FAQs

Part four: Industry Issues - Key Challenges for Certain Business Sectors

18: Alcohol

19: The Advertising of Food: Nutrition and Health Claims

20: The Advertising of Food: Children

21: Gambling

22: Political Advertising

23: Smoking and Vapin

Part five: Business Affairs

24: Client/Agency Contracts

25: Pitch Protection

26: Production of Commercials: Agency/Production Company Contracts

Index.

Notes:

An IPA book.

Includes bibliographical references and index.

ISBN:

9780749472900

0749472901

OCLC:

957655624