Leveraging corporate responsibility : the stakeholder route to maximizing business and social value / C.B. Bhattacharya, Sankar Sen, Daniel Korschun.

Format:

Book

Author/Creator:

Bhattacharya, C. B., author.

Sen, Sankar, 1936- author.

Korschun, Daniel, author.

Language:

English

Subjects (All):

Social responsibility of business.

Business ethics.

Physical Description:

1 online resource (xiii, 326 pages) : digital, PDF file(s).

Place of Publication:

Cambridge : Cambridge University Press, 2011.

Language Note:

English

Summary:

The corporate social and environmental responsibility movement, known more generally as corporate responsibility (CR), shows little sign of waning. Almost all large corporations now run some form of corporate responsibility program. Despite this widespread belief that CR can simultaneously improve societal welfare and corporate performance, most companies are largely in the dark when it comes to understanding how their stakeholders think and feel about these programs. This book argues that all companies must understand how and why stakeholders react to such information about companies and their actions. It examines the two most important stakeholder groups to companies - consumers and employees - to comprehend why, when and how they react to CR. Armed with this insight, it shows how companies can maximize the value of their CR initiatives by fostering strong stakeholder relationships to develop, implement and evaluate compelling social responsibility programs that generate value for both the company and its stakeholders.

Contents:

Cover; Title; Copyright; Dedication; Contents; List of Figures; List of Tables; LIst of Exhibits; Acknowledgements; ONE The long and winding road to CR value; Corporate Responsibility (CR) and you; Why stakeholders matter; But do we (the stakeholders)really care?; Companies need to understand stakeholder reactions; How is this book different?; About our research; How companies can benefit from this book; What this book says (and doesnt say); Who should read this book; What lies ahead; Endnotes; Further reading; PART I Deconstructing CR value; TWO Viewing stakeholders as individuals

The "Market for Virtue"Companies speak about CR; The stakeholder route to CR value; The missing link: An individual stakeholder view; The road to CR value: A framework; What the framework means for managers; An illustrative example; Summary; Endnotes; Further reading; THREE How stakeholders respond to CR; The missing element; Two types of CR value; Business value; Societal value; A real world example: "Shared value"; CR business value; The consumption realm; The employment realm; CR societal value; Cause advocacy; Behavior changes; Summary; Endnotes; Further reading

PART II Inside the mind of the stakeholderFOUR What stakeholders see and hear; CR characteristics; CR issue; CR implementation; CR resources; CR communication channels; A broadening of CR communication; Examples of effective CR communication channels; Recent innovations; Potential negatives; Summary; Endnotes; Further reading; FIVE The psychological engine that drives CR reactions; The three levers that energize and move stakeholder reactions; The first lever: Understanding; Awareness; A sampling of study findings; Attributions; The stakeholder's viewpoint; Efficacy; More evidence

The second lever: UsefulnessFunctional benefits; Identity-related benefits; Empirical support; The third lever: Unity; Identification; Empirical evidence; Trust; What the research shows; Summary; Endnotes; Further reading; SIX How context influences the process; The significance of context; UPS and location; Going beyond "one size fits all"; Stakeholder context; Closeness; Closeness as a multiplier; A deeper look at the studies; Caring; Studies on caring; Characteristics; Demographics; Cultural differences; Company context; CR type; Distinctiveness; The importance of "fit"; Communication

Looking at the downsideCore business; Product quality; Marketing strategy; Company characteristics; Reputation; Company size and demographics; Organizational culture; Summary; Endnotes; Further reading; PART III Putting insight into action; SEVEN Co-creating CR strategy; Co-creating CR initiatives: Some background; Getting the needed involvement; Four steps to successful CR formulation; Articulation; Generation; Engaging individual stakeholders; Laddering; Distillation; Selection; Creating partnerships; Creating experiments and looking at research results; Implementation

Enactor versus enabler

Notes:

Title from publisher's bibliographic system (viewed on 05 Oct 2015).

Includes bibliographical references and index.

ISBN:

1-139-14020-5

1-107-22818-2

1-283-31520-3

9786613315205

1-139-13949-5

0-511-92068-7

1-139-14527-4

1-139-14107-4

1-139-13794-8

1-139-14195-3

OCLC:

763157886