Marketing the SME : innovation and approach / by Michele O'Dwyer.

Format:

Book

Author/Creator:

O'Dwyer, Michele.

Language:

English

Subjects (All):

Small business--Ireland.

Small business.

Industries--Ireland.

Industries.

Physical Description:

1 online resource (274 p.)

Place of Publication:

Newcastle upon Tyne : Cambridge Scholars Pub., 2009.

Language Note:

English

Summary:

Prior to the recent global economic downturn, Ireland witnessed a decade of unprecedented economic growth. Almost overnight, the country's labour base was transformed from one where decades-long emigration was the norm to a new and dynamic paradigm incorporating net in-migration. A significant element in Ireland's economic transformation involved innovative marketing strategies and the role of Small and Medium-size Enterprises (SMEs). SME's were major providers for new jobs and this research ...

Contents:

TABLE OF CONTENTS; LIST OF FIGURES; LIST OF TABLES; ACKNOWLEDGEMENTS; GLOSSARY OF TERMS; CHAPTER ONE; CHAPTER TWO; CHAPTER THREE; CHAPTER FOUR; CHAPTER FIVE; CHAPTER SIX; CHAPTER SEVEN; CHAPTER EIGHT; REFERENCES

Notes:

Description based upon print version of record.

Description based on metadata supplied by the publisher and other sources.

Includes bibliographical references (p. [232] -254).

ISBN:

1-4438-0790-7

OCLC:

823721086