Customer-centric project management / Elizabeth Harrin and Phil Peplow.

Format:

Book

Author/Creator:

Harrin, Elizabeth.

Contributor:

Peplow, Phil.

Series:

Advances in Project Management

Advances in project management

Language:

English

Subjects (All):

Project management.

Customer relations.

Physical Description:

1 online resource (132 p.)

Place of Publication:

Farnham ; Burlington, Vt. : Gower, c2012.

Language Note:

English

Summary:

This short guide explains what customer-centricity means in terms of how you work and its importance for project performance; using tools and processes to guide customer-centric thinking will help you see the results of engagement and demonstrate how things can improve, even on difficult projects. The text provides a straightforward implementation guide to moving your own business to a customer-centric way of working, using a model called Exceed, and provides some guidance for ensuring that customer-centricity is sustainable and supported in the organization. Customer-Centric Project Management

Contents:

Introducing a customer-centric process

Why customers count

Why collaborative project management is not enough

Measuring project performance

Customer centricity in practice: a case study

Customer centricity in a project environment

Refining your customer-centric approach

Implementing exceed

Moving forward with customer-centric project management.

Notes:

"A Gower Book"--cover.

First published 2012 b7 Ashgate Publishing.

Includes bibliographical references and index.

Description based on publisher supplied metadata and other sources.

ISBN:

1-351-94660-9

1-315-25862-5

1-283-57254-0

9786613884992

1-4094-4313-2

9781315258621

OCLC:

809772787