The innovation handbook : how to profit from your ideas, intellectual property and market knowledge / consultant editor, Adam Jolly.

Format:

Book

Author/Creator:

Jolly, Adam, author.

Language:

English

Subjects (All):

Creative ability in business--Management.

Creative ability in business.

Technological innovations--Management.

Technological innovations.

Industrial property--Management.

Industrial property.

Physical Description:

1 online resource (338 pages) : illustrations

Edition:

Third edition.

Place of Publication:

London, England ; Philadelphia, Pennsylvania ; New Delhi, India : Kogan Page, 2013.

Language Note:

English

Summary:

In fast-moving markets, no organization can expect to identify and keep the best ideas by working in isolation; innovation is now running on an open model, with input from a variety of disciplines and sources, including specialists, employees, suppliers and, in particular, customers and clients.But how can you stimulate new innovation? And how can you protect your best ideas once they are in a competitive and aggressive marketplace? Endorsed by the UK's Intellectual Property Office and the Technology Strategy Board, The Innovation Handbook offers advice and commentary from leading players in the technology, branding, design, intellectual property and innovation fields.

Contents:

Intro

Contents

Foreword

Part One New innovation

1.1 New innovation/the innovation system

Open innovation, ecosystems and an enterprising state

UK Catapult centres: raising the potential of the UK innovation ecosystem

Intellectual property reform: unleashing open innovation growth and digital entrepreneurship

From open science to open innovation and how UK businesses can raise the potential of the academic research base

Conclusion

1.2 New routes to innovation

SMEs face many challenges

How Catapults can help

Suggestions on how SMEs can improve their chances of success in innovation and how the Catapults fit in

1.3 The evolving role of universities as innovation hubs

Powerhouse of innovation

Changes in research evaluation

Growth in cross-disciplinary research

Market pulls research

Universities adopt a business focus

Intellectual property

Commercialization of university-owned intellectual property

Market readiness

Open innovation

Strategic partnerships

Innovation hubs

An innovation opportunity

Accessing the university innovation toolkit

1.4 The IP framework

High growth

International reach

Enforcement

Summary

Part Two Innovation premium

2.1 Finding new value

Responsible innovation

Provenance

Resilience

Five key lessons

Final thoughts

2.2 Innovation that pays off

Why do the rules change in a recession?

Innovate or fail

Value innovation, not value engineering

Lean innovation

Ten golden rules for successfully innovating in a recession

2.3 Harnessing technology

Becoming the best at innovation

2.4 Taking a lead in innovation

Innovation leadership considerations in an age of complexity

2.5 Technology credits

Don't miss the opportunity to claim your tax credits!.

The driving force behind innovation is the need to overcome problems by developing new and insightful methodologies necessary to formulate a solution

It is very important to use highly trained technology professionals in order to assist in processing your claims

Remember that the R&D tax credits programme is 95 per cent technical

Don't delay checking your eligibility

Part Three How innovation is changing

3.1 Open innovation collaboration

What is open innovation?

Who operates open innovation?

Ensuring the model is successful

3.2 Digital media

Internet RIP

mCommerce - the next business frontier

What's next?

What you should do to innovate effectively in the mobile era

3.3 The market for ideas

Business models and increased intellectual property rights (IPR) filings

Europe and the UK falling behind

Focus on research together with high-tech clusters

Finding the next big thing

Patent Box and the European Patent

Number of patent sales increasing

Emerging markets should be seen as an opportunity

3.4 IP as a business asset

Monetization

Corporate growth

Securitization

Taxation

Asset protection

Patent pools and standards

Licences of right, certification marks and collective marks

Key points

Part Four Innovation techniques

4.1 Knowledge and technology transfer

The range of interactions

The scale of interactions

Do intellectual property rights get in the way?

Rarely does a research project stand alone

But surely if the university publishes the results then my business advantage is gone?

Intellectual property and valuation

Intellectual property an enabler and not a barrier - Easy Access IP

What next?

4.2 Outsourcing innovation

Outsourcing innovation

Five benefits of outsourcing

4.3 Challenge-led innovation.

Challenges and priorities

Biomedical innovations

Information and communications technology

Health marketing innovations

Promoting and nurturing innovation

4.4 Design thinking

4.5 Crowdsourcing

4.6 Emergent technologies

The upside

The challenges

Reducing the risk

The key to success

Part Five Research models

5.1 How to engage with the research base

Notes

5.2 Knowledge Transfer Partnerships

5.3 Working with research institutes

Innovation and national capabilities

Adding value

Innovation in the animal health landscape

Collaborating with institutes

5.4 Financial support for research

Grants

Tax incentives

5.5 Research collaborations

Ownership and use of foreground intellectual property

Some practical considerations

5.6 Innovation and research - the role of the research councils

Part Six Innovative capability

6.1 Six steps to successful innovation

Step 1: Networking

Step 2: Searching for technologies

Step 3: Protecting the intellectual property

Step 4: Proving that the technology works

Step 5: Demonstrating compliance

Step 6: Supporting the technology

The management team and resourcing

6.2 Innovation that works

1. Where to start - leadership and ambition

2. The innovation audit

3. A seat at the table - does your structure reflect your ambition?

4. The burning platform

5. The virtuous circle

6. HOW TO guide for your business?

7. People power

8. Balancing the plan

9. Measure progress and celebrate success

10. Challenge - learn - persist

6.3 Inventor reward and recognition

Benchmark data

Statutory provisions

Recent UK court case

From push to pull

Reward and recognition

Reward programmes

Recognition programmes.

The scope of the reward and recognition programme

Recommended actions

Some final thoughts

Part Seven Collaborations and partnerships

7.1 Open innovation, exits and how to work with a corporate

How can I engage with a multinational corporation?

How can I license my IP to a multinational corporation?

7.2 Realizing open innovation

Why the pharmaceutical industry embraces open innovation

Models for open innovation

What are the current commercial and technical limitations on realizing the potential of open innovation?

Conclusions

7.3 How to scan, bring in and de-risk ideas

Ideas underpin everything...

Sources of innovative ideas?

How to filter potential ideas

Part Eight Ready for market

8.1 The innovation process

What is innovation?

The innovation challenge and the valley of death

The innovation process

8.2 Customers before products, before profits

Part Nine Competitive position

9.1 The role of information in innovation

Global innovation

Global information

Turning information into intelligence

Current awareness

9.2 Patent landscaping

1. You will avoid making potentially expensive mistakes

2. You will learn who your competitors are and who your competitors will be

3. You can determine what each of those competitors is working on

4. You can see how rapidly new innovation is taking place in your space

5. You can identify gaps in your R&D

6. You can identify which patents are seminal discoveries and which are incremental improvements

7. You can improve your licensing strategy

8. Learn whose innovations could be licensed to your benefit

9. You can visualize the most densely and sparsely populated patent areas

10. Help you avoid potentially expensive litigious or defensive action

9.3 Freedom to commercialize.

Identification of third-party patents

Assessment of third-party rights and dealing with the threat

9.4 Risks, losses, liabilities and indemnities

Intellectual property insurance products

Concluding thoughts

9.5 Options for taking action

More affordable, effective remedies

The cost and inefficiencies of the current European patent system

The proposed introduction of the unitary European patent

The proposed introduction of the Unified Patent Court

The Patents County Court (the PCC)

What cases are suitable for the PCC?

What are the benefits of the PCC?

The Jackson Reforms to civil procedure

Part Ten Early-stage ventures

10.1 From start-up to first round

1. Build your IP on rock, not sand

2. Start as you mean to go on

3. No skeletons in the closet

4. Where there's smoke, there are mirrors

5. Eyes on the prize

10.2 Building and scaling a commercial platform

Building a commercial platform via management development

Incubation

Investment

Building a commercial platform with the support of big business

Acquisition

Customer mentors

10.3 Ideas in the incubator

From necessity to opportunity

Defining business incubation

Incubators or incubation?

Accelerators: old wine in new bottles?

Schemes and markets

The bottom line

10.4 Finding the right revenue model for your IP

1. Keep the product in-house

2. License the product

3. Divest the product

10.5 Leveraging IP for tech start-ups

Maximizing value from your intellectual property

Dispelling common myths

Part Eleven IP fit for purpose

11.1 Value-for-money IP

The foundations

The roles of IP

Before you start building - ownership

How to build

Where to build

Timing and costs

Keeping up with the Joneses

11.2 A combination of rights.

11.3 Broad or narrow.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references at the end of each chapters and index.

Description based on print version record.

ISBN:

9780749468842

074946884X

OCLC:

892430119