Marketing and Semiotics : New Directions in the Study of Signs for Sale / Jean Umiker-Sebeok.

Format:

Book

Contributor:

Umiker-Sebeok, Jean, editor.

Series:

Approaches to Semiotics [AS]

Approaches to Semiotics [AS] ; 77

Language:

English

Subjects (All):

Marketing.

Semiotics.

Physical Description:

1 online resource (568 p.)

Edition:

1st ed.

Place of Publication:

Berlin ; Boston : De Gruyter Mouton, [2012]

Language Note:

English

Summary:

No detailed description available for "Marketing and Semiotics".

Contents:

Frontmatter

Contents

Preface

Marketing and Semiotics: Defining the Scope of Their Partnership

Semiotics of Person and Nation Marketing / Kotler, Philip

Semiotician Ordinaire / Levy, Sidney J.

Messages in the Marketplace / Sebeok, Thomas A.

From Money to Dream: A Return Ticket / Rey, Alain

A Semiotic Approach to Product Conceptualization and Design

Semiotic Marketing and Product Conceptualization / Hoshino, Katsumi

A Semiotic Approach to the Design Process / Kawama, Tetsuo

Consumer Esthetics

The Study of Signs in Consumer Esthetics: An Egocentric Review / Holbrook, Morris B.

SYMPRAXIS-Semiotics, Aesthetics, and Consumer Participation / Kloepfer, Rolf

Signs of Consumer Identity

Identity and the Relevance of Market, Personal, and Community Objects / Belk, Russell W.

Writing with Flesh: A Semiotic Interpretation of Research Findings on Body Image Attitudes and Behaviors in the U.S. / Verba, Stephen M. / Camden, Carl

Symbolic Consumption

The Forest or the Trees?: A Gestalt Approach to Symbolic Consumption / Solomon, Michael R. / Assael, Henry

Combining Products in Use: How the Syntax of Product Use Affects Marketing Decisions / Kehret-Ward, Trudy

Modern Hex Signs and Symbols of Security / Rook, Dennis W.

Decoding Advertisements

Toward a Semiotic of Advertising Story Grammars / Mick, David Glen

Advertising: The Frame Message / Nöth, Winfried

Rhetorical Figures in the Advertising Image / Durand, Jacques

The Structure is the Message-The Case of Advertising / Langholz-Leymore, Varda

Movies, Television, and Live Performance

Movies as Myths: An Interpretation of Motion Picture Mythology / Hirschman, Elizabeth C.

The Semiotics of Possessions and Commercial Communication / Passikoff, Robert / Holman, Rebecca H.

The Marketing of Performance / Bouissac, Paul

Corporate Imagery and Communication

Mythology in Organizations and Marketing / Broms, Henri / Gahmberg, Henrik

Theater in Japanese-American Negotiations / McCreary, Don R.

The Cultural Context of Advertising

Advertising as a Cultural System / Sherry, John F.

The Measurement of Meaning: Sherlock Holmes in Pursuit of the Marlboro Man / Camargo, Eduardo G.

Homo Coca-Colens: From Marketing to Semiotics and Politics / Cinquin, Chantal

The Semiotic Diagnosis of Marketing Culture / Magariños de Morentin, Juan A.

Advertising and Gender

'Sex Sells': Comment on Gender Images and Myth in Advertising / MacCannell, Dean

Advertising Manipulates Women's Lib / Flick, Marian

Contributors

Index of Subjects

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 06. Sep 2019)

ISBN:

9783110853254

3110853256

OCLC:

922948046