Agricultural Marketing / K. N. Ravi Kumar.

Format:

Book

Author/Creator:

Ravi Kumar, K. N, author.

Language:

English

Subjects (All):

Farm produce--Marketing.

Farm produce.

Physical Description:

1 online resource (2 volumes (xxx, 1084 pages)) : illustrations

Place of Publication:

New Delhi : Daya Publishing House, 2014.

Summary:

Agricultural marketing is a method that includes gathering, storage, preparation, shipping, and delivery of different farming materials across the country. In agriculture marketing, the selling of an agriculture product depends on various components like the demand for the product at that time, availability of storage, etc. Before Independence, farmers while selling their products to traders experienced massive incorrect weighing and manipulation of accounts. The farmers did not have required information about the prices and were forced to sell at low prices with no proper storage facility. Sometimes, the product could be sold at a weekly village market in the farmer's village or in a neighbouring village. If these shops are not available, then the product is sold at irregular markets in a nearby village or town, or in the mandi. So, the government took various measures to control the activities of the traders.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

93-5130-313-6