Advances in hospitality and leisure. Vol. 15 / edited by Joseph S. Chen.

Format:

Book

Contributor:

Chen, Joseph S., editor.

Series:

Advances in hospitality and leisure, 1745-3542 ; volume 15

Language:

English

Subjects (All):

Hospitality industry.

Leisure industry.

Tourism.

Physical Description:

1 online resource (204 pages).

Edition:

1st ed.

Place of Publication:

Bingley, UK : Emerald Publishing Limited, [2019]

Summary:

International in focus, the AHL inspires new and vital research topics that have been in large neglected in the context of hospitality, tourism, and leisure. This fifteenth volume includes useful articles which outline new research agendas, suggest viable topics for a dissertation work, and augment the knowledge of the new subjects of learning.

Contents:

Front Cover

Advances in Hospitality and Leisure

Copyright Page

Contents

List of Contributors

Aims and Submission Guidelines

FULL PAPERS

Leadership and Tourism Development in Rural South-East Asia: Analysis of a Capacity-building Project in a Rural Community i...

Introduction

Literature Review

Managing Stakeholders' Challenges

Tourism in Timor-Leste

Methodology

The Research Site

Staff Recruitment

Staff Training

Management

Results of the Training Program

Results

Management and Operational Skills

Village Politics and the Power Structure

The Narrative of Tourism Development

The Role of NGOs

Matching Diverging Expectations

Discussion

Conclusion

References

Managing Entitled Employees in the Hospitality Industry: An Exploratory Study

Managing the Entitled Employee

Influence and Motivational Tactics

Methods

Validity and Reliability

Management Influence Tactics

Motivational Tactics

Characteristics of Entitled Employees

Entitlement Sources

Managerial Challenges

Discussion and Future Research

UNH Entitlement Study - Focus Group Questionnaire (Part II)

Questions

Constructing Brand Value of Museums

Brand Marketing of the Museum

Strategies for Museum Brand Marketing

Method

Research Framework

Brand Identification

Strategic Brand Analysis

Consumer Analysis

Analysis of the Competitors

Self-analysis

Core Identification

Product

Organization

Personality

Symbol

Value Claims

Brand Orientation

Brand Rights and Interests

Exclusive Brand Assets

Protection and Authorization of Brand Asset Development

Brand Marketing Communications

Event Marketing

Advertising Activities

Physical Channels.

Public Relations

Visiting Experience

Online Interaction

Strategic Cooperation

Conclusions

Clear Orientation, Goals, and Brand Identification

Expanding Brand Marketing through Activities and Media Promotions

Experiential Activity Propaganda yet to be Strengthened

Growth Potential for Large-scale Intercity Festivals

Partnership with Vendors to Sell Cultural Products

Study Limitation

The Role of Grit in Enhancing Job Performance of Frontline Employees: The Moderating Role of Organizational Tenure

Grit

Customer Orientation

Job Satisfaction

Job Performance

Research Framework and Hypotheses

The Relationships between Grit and Customer Orientation/Job Satisfaction

The Relationships between Customer Orientation and Job Satisfaction/Job Performance

The Relationships between Job Satisfaction and Job Performance

The Moderating Role of Organizational Tenure

Sampling

Research Variables

Sample Characteristics

Reliability and Validity of Measurement

Tests of Model Fit Indices

Tests of Hypotheses

Implications

Limitations and Future Research

Residents' Attitude and Behavior Toward Legalizing Gambling in a Small Island: Case of Kinmen, Taiwan

Purpose of the Study

Hypotheses

Data Collection and Analysis

Results and Discussions

Hypotheses and Model Testing

Discussions

Memorable Travel Experiences: Qualitative Approach

Research Method

Participants

Data Collection

Data Analysis

Social Interaction

Destination Attractiveness

Excitement

Novelty

Learning

References.

Effects of Scuba Divers' Social Support on Happiness

Social Support

Leisure Involvement

Happiness

Effect of Social Support on Leisure Involvement

Effect of Social Support on Happiness

Effect of Leisure Involvement on Happiness

Relationships among Social Support, Leisure involvement, and Happiness

Conclusion and Implication

Antecedences of Customer Loyalty in the Pakistani Hospitality Industry

Customer Satisfaction and Customer Loyalty

Customer Relationship

Service Quality Expectation

Product Innovation

The Impact of Service Quality Expectation on Customer Loyalty

Social Media as a Moderator

Hypothesis

Research Design

Sampling Procedure

Mediation Effect of Customer Satisfaction between Product Innovation and Customer Loyalty

Mediation Effect of Customer Satisfaction between Customer Relationship Management and Customer Loyalty

Conclusion and Limitation

RESEARCH NOTES

The Impacts of Destination Knowledge and Destination Interest on Generation z's Memory of a New Tourism Destination

Advertisement and Consumer Learning

Consumer Knowledge and New Product Learning

Level of Interest and New Product Information Learning

Study Design

Sample

Procedure

Stimuli

The Measurements

Measurement of Destination Knowledge

Measurement of the Level of Destination Interest

Measurement of Recognition Test

Implication, Limitation, and Future Research

Determinants of Hotel Room Prices in India

Site Factors

Swimming Pool

Complimentary Breakfast

Hotel Capacity

Situational Factors

Airport Distance

Time of the Week.

City Population and Cost of Living

Hotel Reputation

Regression Model

Data and Summary Statistics

Estimation

Heteroscedasticity

Feasible Generalized Least Squares

Impact of Reputation

Acknowledgments

The Concepts and Practices of Social Tourism in South Korea

Brief History of Social Tourism

Social Tourism Practices in European Countries

Social Tourism Practices in Brazil

Social Tourism Concepts in South Korea

Types of Social Tourism Practices in Korea

Culture and Art Activities

Games

Tours

Media and Entertainments

Acknowledgment

Index.

Notes:

Includes index.

Print version record.

ISBN:

9781838679576

183867957X

9781838679552

1838679553