PR for anyone : 100+ affordable ways to easily create buzz for your business / Christina Daves.

Format:

Book

Author/Creator:

Daves, Christina, author.

Language:

English

Subjects (All):

Business communication.

Physical Description:

1 online resource (112 pages)

Edition:

1st ed.

Place of Publication:

New York, New York : M.J, [2014]

Summary:

The do-it-yourself guide to getting publicity for your business-without a big budget! Christina Daves, founder ofPR for Anyone, knows how to get a business noticed without breaking the bank. In this book, she reveals how she appeared in over fifty media outlets in one year-including The Steve Harvey Show, Dr. Oz, NBC, FOX, CBS, Parenting Magazine, the Washington Pos t and more. And for other entrepreneurs trying to make an impression on potential customers or clients, she also offers expert advice on how to: * Brand your business so your message is consistent * Get FREE media exposure! * Share your message with journalists in a timely, effective way * Find the right people and places to get results * and much more "Lays out the exact steps you must take to become a media master and secure massive exposure... priceless." -Steve Olsher, New York Times -bestselling author of What's Your WHAT

Contents:

Intro

Title Page

Copyright Page

Dedication Page

Table of Contents

Foreword

A.K.A. What do I know?

You have to Start Somewhere

Tip #1 - Paid Vs. Earned

Tip #2 - What's in a Name?

Tip #3 - Do I have a Deal for You!

Tip #4 - Your Online Presence = Your Calling Card

Tip #5 - Your Mug is your Money

Tip #6 - Your Brand is your "Buzz"

Tip #7 - If you Build it they will Come

Tip #8 - Blow their Minds

Tip #9 - Alert!

Tip #10 - Clip, Clip, Clip

Tip #11 - Going Up

Tip #12 - Knowledge is Power

Tip #13 - Just be Yourself

Shout it from the Rooftops

Tip #14 - Get up and Talk

Tip #15 - Radio-Active

Tip #16 - Be a Gracious Guest

Tip #17 - The Giving Tree

Tip #18 - And the Winner is…

Tip #19 - The Award Goes to

Tip #20 - Host a Shin-Dig

Tip #21 - Get a Free Ride

Your Message in a Bottle

Tip #22 - Tell the World you're here!

Tip #23 - For Immediate Release

Tip #24 - The Art of the Hook

Tip #25 - Going Viral

Tip #26 - Pitch Perfect

Tip #27 - You Get what you Pay for

Tip #28 - Spread the Word

Tip #29 - Online Buzz

Tip #30 - Who Cares?

Tip #31 - On Target

Tip #32 - Keep it on the "Down Low"

Tip #33 - A Present? For Me?

Tip #34 - Join Forces

We want You!

Tip #35 - Free Press #1 - Help a Reporter Out/HARO

Tip #36 - Free Press #2 - Profnet Connect

Tip #37 - Free Press #3 - Pitchrate.com

Tip #38 - Free Press #4 - Media Diplomat

Tip #39 - Free Press #5 - Publiseek

Tip #40 - Free Press #6 - Source Bottle

Tip #41 - Don't be Late

Tip #42 - Don't go "Fishing"

Tip #43 - K.I.S.S

Tip #44 - Play Nice

Tip #45 - No Photos Please

Tip #46 - A Little Birdie told Me

Tip #47 - "Like" Them

Tip #48 - Make a Connection

Tip #49 - It'll Cost You

Becoming Print-worthy

Tip #50 - Are you the One?.

Tip #51 - Make it Epic!

Tip #52 - What's Newsworthy When?

Tip #53 - Timely Trends

Tip #54 - Be Non-Traditional

Tip #55 - What's Old is New again

Tip #56 - Celebrity Sells

Tip #57 - Be a Star

Tip #58 - Don't Pitch a Pitch

Tip #59 - Best of the Best

Tip #60 - Don't Forget the Little Guy

Tip #61 - Take Flight

Tip #62 - Plan Ahead

Tip #63 - It's Beginning to Look a Lot like Christmas

Tip #64 - Mark your Calendar

Tip #65 - Be Timely

Tip #66 - Who to Send it to

Tip #67 - Digging for Gold

Tip #68 - I know where you are

Tip #69 - Go with what you know

Tip #70 - Send a Special Package

Tip #71 - A Side Job

Tip #72 - Stop the Presses!

The Crown Jewel of Media

Tip #73 - It all Starts here…

Tip #74 - Who, What, When, Where?

Tip #75 - Your "Sizzle"

Tip #76 - Make it Easy for them

Tip #77 - Be our Guest

Tip #78 - Check the Classifieds

Tip #79 - HARO-ing for TV

Tip #80 - Social "Networking"

Tip #81 - Where do I find you?

Tip #82 - No Stalking Please

Tip #83 - Pay to "Play"

Tip #84 - It's All about You

Tip #85 - Learning to Talk

Tip #86 - Ya'll Come Back Now

Tip #87 - Worst-Case Scenario

Tip #88 - Looking Good

Tip #89 - What to Wear Where

Tip #90 - You Got the Axe

Tip #91 - Copy that

Tip #92 - Ride the Wave

Tip #93 - What's your Reality?

Tip #94 - Becoming a Prop

Working in your PJ's

Tip #95 - What's your Story?

Tip #96 - Follow the Rules

Tip #97 - It's Free here too

Tip #98 - How do I find you?

Tip #99 - For Starters

Tip #100 - Talk the Talk

Content is King

Tip #101 - Let's Get this Party Started

Tip #102 - Once is Enough

Tip #103 - Short and Sweet

Tip #104 - Be Unique

Tip #105 - Social Butterfly

Tip #106 - Pay it Forward

Tip #107 - Stats 101

Social what?

Tip #108 - What is it Anyway?.

Tip #109 - Zuckerberg's Baby

Tip #110 - Blue Bird Café!

Tip #111 - Pin-It

Tip #112 - Freeze-Frame

Tip #113 - Are you Linked In?

Tip #114 - Going Tubing

Tip #115 - Hanging Out

Tip #116 - 80/20 Rule

Etc.

Tip #117 - I Think I Can! I Think I Can!

Tip #118 - What's the Worst that can Happen?

Tip #119 - "No" or "Not now"?

Tip #120 - Drip, Drip, Drip

Tip #121 - It's all about Them

Tip #122 - Make a Plan

Tip #123 - Nice to Meet You

Tip #124 - Connect Connect Connect

Tip #125 - Thank you Very Much

Tip #126 - Meet the Media

A Fond Farewell

About the Author

Resources.

Notes:

Description based on print version record.

ISBN:

9781630470340

1630470341