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Research on Main Street : using the Web to find local business and market information / Marcy Phelps.
- Format:
- Book
- Author/Creator:
- Phelps, Marcy, 1950-
- Language:
- English
- Subjects (All):
- Business information services--Computer network resources.
- Business information services.
- Small business--Computer networks.
- Small business.
- Web sites.
- Physical Description:
- 1 online resource (281 p.)
- Place of Publication:
- Medford, N.J. : CyberAge Books, c2011.
- Language Note:
- English
- Summary:
- In today's global economy, businesses need targeted, localized information about customers, companies, and industries, but adding the element of geography to any search topicespecially for counties, cities, census blocks, or any other substate areasmakes any project more challenging. Aimed at tackling these issues head-on, this guide offers free and low-cost options for using the web to find business and market information about various places, usually on the substate geographic level. Revealing how to use local sources for more in-depth research into people, companies, and national issues, this resource offers a manageable structure for how to approach this type of research, key resources, and practical solutions to specific questions. Each chapter includes valuable Tips from the Pros," short sections spotlighting expert researchers' advice for finding information about local demographics, economies, companies, people, and issues. A companion website can be found at www.ResearchOnMainStreet.com.
- Contents:
- Planning the trip : how to approach local business research
- Packing the essentials : key resources for local business research
- Avoiding shady characters : evaluating information on the Web
- Local demographics
- Local economics
- Local companies
- Looking for locals
- Local issues
- Paying at the pump : fee-based sources for local business information
- Appendix A. Resource roadmap : key sources for local research
- Appendix B. How do I
- ? : short guides to local business research.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references (p. 189-240) and index.
- ISBN:
- 0-910965-93-5
- OCLC:
- 731646783
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