Make 'em laugh & take their money / Dan S. Kennedy.

Format:

Book

Author/Creator:

Kennedy, Dan S., author.

Language:

English

Subjects (All):

Selling.

Wit and humor in business.

Persuasion (Psychology).

Physical Description:

1 online resource (169 pages)

Other Title:

Make them laugh and take their money

Place of Publication:

Garden City, NY : Glazer-Kennedy Publishing, [2010]

Summary:

A successful entrepreneur, speaker, and marketing copywriter shows you how to wield the persuasive, profit-making power of humor. People buy more and buy more happily when in good humor. Understanding humor and being able to effectively use it for your sales and persuasion purposes is a powerful advantage. Drawn from thirty years' experience as a popular professional speaker, author of thirteen books, columnist and advertising copywriter, Dan Kennedy looks at humor as an instrument of influence. Anyone who must speak or write to a public audience will find fodder here. Whether you deliver speeches, seminars, or group sales presentations; serve as toastmaster at events; or write advertisements, sales letters, or newsletters, this book offers thoughtful insight, practical strategies, and simple shortcuts to help you be confident and adept at being funny with a purpose. (Even if you're not all that funny.) Note: this book contains adult material and may not be suitable for minors. Or for the easily offended.

Notes:

Description based on print version record.

ISBN:

9780982859049

098285904X