Solving problems with design thinking : 10 stories of what works / Jeanne Liedtka, Andrew King, and Kevin Bennett ; cover design, Noah Arlow.

Format:

Book

Author/Creator:

Liedtka, Jeanne, author.

King, Andrew (Andrew Courtland), author.

Bennett, Kevin B. (Kevin Bruce), 1957- author.

Contributor:

Arlow, Noah, cover designer.

Series:

Columbia Business School series.

Columbia Business School

Language:

English

Subjects (All):

Creative ability in business.

Design.

Physical Description:

1 online resource (233 p.)

Place of Publication:

New York : Columbia Business School Publishing, 2013.

Summary:

Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations including the City of Dublin and Denmark’s The Good Kitchen. Using design skills such as ethnography, visualization, storytelling, and experimentation, these managers produced innovative solutions to problems concerning strategy implementation, sales force support, internal process redesign, feeding the elderly, engaging citizens, and the trade show experience. Here they elaborate on the challenges they faced and the processes and tools they used, offering their personal perspectives and providing a clear path to implementation based on the principles and practices laid out in Jeanne Liedtka and Tim Ogilvie’s Designing for Growth: A Design Thinking Tool Kit for Managers.

Contents:

""Contents""; ""Preface: The Story Behind Our Stories""; ""Acknowledgments""; ""1. Dispelling the Moses Myth ""; ""2. Reimagining the Trade Show Experience at IBM ""; ""3. Postmerger Integration at Suncorp""; ""4. Transforming B2B Customer Engagement at 3M""; ""5. Rethinking Strategic Planning at SAP ""; ""6. Redesigning the Customer Contact Center at Toyota""; ""7. Social Networking at MeYou Health ""; ""8. Industry Collaboration in Financial Services with the FiDJI Project""; ""9. Rethinking Subsidized Meals for the Elderly at The Good Kitchen ""; ""10. Engaging the Citizens of Dublin ""

""11. Scaling a Design Thinking Competency at Intuit""""12. Where Do We Go from Here? ""; ""Postscript: Educating Managers for Design ""

Notes:

Description based upon print version of record.

Includes bibliographic references and index.

Description based on print version record.

ISBN:

9780231536059

0231536054

OCLC:

858761689