Success Is Easy : Shameless, No-Nonsense Strategies to Win in Business / Debbie Allen and Jeffrey Hayzlett.

Format:

Book

Author/Creator:

Allen, Debbie, 1953- author.

Hayzlett, Jeffrey, author.

Language:

English

Subjects (All):

Strategic planning.

Success in business.

Physical Description:

1 online resource (238 pages)

Edition:

First edition.

Place of Publication:

Irvine, CA : Entrepreneur Media, Inc., [2019]

Summary:

People want the freedom of running their own business, but often they lack the skills to become and remain successful. We know this because more than half a million businesses start up every month yet only 78% of them will survive their first 5 years. Success Is Easy delivers actionable strategies and unapologetic advice for entrepreneurs looking to market their business, brands, and products SHAMELESSLY. Author Debbie Allen, known as the experts of experts, coaches experts and thought leaders on how to build a personal brand and promote themselves in today's noisy media world.

Contents:

Cover

Title Page

Copyright

Contents

Foreword

Introduction

Discover That Success Is Not Just Possible-It's Easy!

How to Use This Book

Part I: Reality-Stretching Success Secrets

Chapter 1: Success Is Easy ... with a New Reality

Creating a Success-Driven Mindset

Win in Business with Belief Shifts

Successful People Make It Look Easy

Seven Strengths and Habits That Successful People Possess

The Number-One Problem That Doesn't Guarantee Success

The Word "Success" Holds Power

Decide to Choose from This Day Forward

Choose Success or Failure

Success Is Easy Reality Check

Shameless, No-Nonsense Action Steps and Affirmation

Chapter 2: Success Is Easy ... with Definition

Forget About Fear and Get Back into the Winner's Circle

Prepare to Win

Define What Success Means

What Do You Want to Be When You Grow Up?

Three Steps to Define Success

Get Out of Your Own Way

Chapter 3: Success Is Easy ... with the Right Mindset

Say No to F.E.A.R

Quit Stopping the Flow of Success

Don't Tolerate Excuses!

Level Up Your Mindset for Success

Chapter 4: Success Is Easy ... when Failures Turn into Lessons

Embrace Failure and Dysfunction

Invest in Winning from the Start

Focus on Course Correction

Become a Lifelong Student of Failure

Lessons I Learned from One of My Biggest Failures

Not All Failures Are as Dramatic as They Appear

Be Willing to Do Things You Don't Want to Do

Practice Overcoming Failure with the Best-Case and Worst-Case Scenarios

Part II: Shameless Self-Promotion and Strategic Marketing

Chapter 5: Success Is Easy ... with Shameless Self-Promotion.

If You Don't Believe in Yourself, No One Else Will

Resenting Self-Promotion Will Sabotage Your Success

Ineffective Self-Promotion vs. Effective Self-Promotion

Become Shamelessly Sold on Yourself

You Cannot Not Market

Learn to Never Give Up

Chapter 6: Success Is Easy ... with "Your ASK in Gear"

Ask For What Others Won't

Asking For Help Cultivates Success

Gain Instant Recognition with the Ask

Ask for More Business

Ask for the Sale

Chapter 7: Success Is Easy ... with the Right Mix of Skills and Traits

Success Requires Patience

Seven Powerful Success-Building Characteristics

Successful People Think Differently

Ten Simple Ways to Improve Your People Skills

Create More Positive Vibrations

True Success Begins by Giving Back

Chapter 8: Success Is Easy ... with a Strong Marketing Foundation

Marketing Is Like Fishing

Brand Message Consistency

Develop a Solid Brand Promise

See Your Marketing Foundation from a Clearer Viewpoint

Seven Insights to Help Build a Strong Marketing Foundation

Build an Effective Marketing Strategy

Part III: Proven Success Principles to Win in Business

Chapter 9: Success Is Easy ... with Vision and Direction

Seeing Is Believing

Focus on the Big Picture

Set Your Intention

Listen to Your Inner Promptings

The "How" Is None of Your Business

Put Your Big Vision into Action

Affirmations and Emotion Add Motivation to Your Vision

Chapter 10: Success Is Easy ... with Focus on Business Basics

Focus on What Works for Easy Success

Avoid the Squirrel Syndrome.

Pick a Path and Focus on the Future

Focus on Activities That Create Results

Mindful Multitasking

Focus on Developing One Big Project at a Time

Focus on Your Motivation and Decisions

Chapter 11: Success Is Easy ... with Set Goals

What Motivates You to Achieve Your Goals?

People Who Set Goals Are More Successful

Make a Firm Commitment to Your Goals

Break Big Goals into Small Ones

Take Consistent Action Steps Every Day

Define Your Goals with Clarity and Mission

Don't Ignore Obstacles and Challenges

Develop a Strategic Goal-Setting Plan

Strategic Planning Is Critical to Success

Chapter 12: Success Is Easy ... with Strategic Action

Action Is the Key to Getting Things Done

Action Is the Secret to Manifesting the Life You Want

An Action Plan Keeps You in Motion

Prioritize Actions and Build Your Business

Avoid Perfectionism

Feeling Stuck Makes You Feel Overwhelmed

Build Your Bold-Action Momentum

Chapter 13: Success Is Easy ... with Calculated Risks

What Stops People from Taking Risks

Playing It Safe Is a Silent Killer of Success

Analyze Your Risk

Taking a Calculated Risk vs. a Crazy Risk

Evaluate Your Risk/Reward Ratio

Say "Yes" Only to Risks Worth Taking!

Part IV: Commitment to Excellence and Growth

Chapter 14: Success Is Easy ... with a Plan for Growth

Achieve Your Growth Potential with Accountability

Decide if You're a Business Owner or an Entrepreneur

Planning Your Way to Growth

The Five Defining Stages of Business Growth

Develop Systems for Consistent Growth

Shameless, No-Nonsense Action Steps and Affirmation.

Chapter 15: Success Is Easy ... with Change and Reinvention

Playing to Win Instead of Playing Not to Lose

Expand Your Level of Awareness to Change

Change Can Become a Force for Good

Success Itself Fosters Change

Change Overcomes Fear

Harness Change to Reinvent Yourself

Chapter 16: Success Is Easy ... with Good Decision-Making Skills

Make Decisions Faster and Better

How to Get Unstuck

Don't Take Advice from Chronic Advice Givers

Sometimes You Just Have to Trust Your Intuition

Chapter 17: Success Is Easy ... with Persistence and Commitment

Regain Power Over Obstacles

Part V: Stepping Up to a Higher Level of Success

Chapter 18: Success Is Easy ... as a Lifelong Learner

Commit to Expanding Your Areas of Expertise

Improve Your Quality of Life Through Learning

The Lifelong Learner Mindset

Implementing the Lessons Life Teaches You

Shared Thinking Can Expand Your Mindset

Chapter 19: Success Is Easy ... as You Master the Art of Influence

Do What You Love and You'll Influence the World

Make It Your Mission to Influence Others

Build a Better Business Model

Learn to Develop Charisma

You're Never Too Old to Influence the World

You Have an Authority Figure Within You

Chapter 20: Success Is Easy ... as You Master in Sales and Marketing

Sales and Marketing Go Hand in Hand

Good Sales People Become Good Marketers

Good Marketers Become Good Salespeople

Master the Influence of Sales

Master the Influence of Marketing

Persuading Others Is a Powerful Skill

Chapter 21: Success Is Easy ... when You Deliver WOW Moments

Will Customers Respect You in the Morning?

To Gain Loyalty, You Need to WOW Your Customers

Do What You Say You Will Do, Without Exception

Admit Mistakes and Fix Problems When Things Go Wrong

Customer Service Goes Far Beyond Satisfying Customers

Gain Respect from Customers with Feedback

If Customers Are Not a Good Fit: Bless and Release!

Make It Easy to Gain Testimonials from Great Customers

Always Follow Up and Follow Through

Follow-Up and Follow-Through Strengthens Connections

The Final Word: Be Brave Enough to Define Your Own Success

Resources

Acknowledgments

About the Author

Index

Million Dollar Habits: Proven Power Practices to Double &amp

Triple Your Income

Cover

Introduction: You Are What You Do

Chapter 1: Where Your Habits Begin

Contents.

Notes:

Includes index.

Description based on publisher supplied metadata and other sources.

Description based on print version record.

ISBN:

1-61308-408-0

OCLC:

1121144806