Media interview techniques : a complete guide to media training / Robert Taylor.

Format:

Book

Author/Creator:

Taylor, Robert, 1968- author.

Language:

English

Subjects (All):

Interviewing in mass media.

Public relations.

Physical Description:

1 online resource (225 p.)

Place of Publication:

London, [England] : Kogan Page, 2016.

Language Note:

English

Summary:

The complete guide to media interviews for all PR and press officers and their clients tasked with representing themselves or their organizations to confidently deliver a key message across channels, even in crisis conditions.

Contents:

""Cover""; ""Title""; ""Copyright""; ""Contents""; ""Foreword""; ""Acknowledgements""; ""1 Why do a media interview?""; ""Have something newsworthy to say!""; ""So what is news?""; ""Bad things make great news""; ""When to decline a media interview""; ""Summary""; ""Exercises""; ""2 Preparing for your interview""; ""Basic information you need""; ""Anticipate the questions""; ""Preparing for hostile questions""; ""General knowledge questions""; ""Know your organization's line on sensitive corporate issues""; ""What's topical in your industry that the journalist might ask you about?""

""The role of your PR department""""Become a great spokesperson""; ""Get media trained""; ""Do journalists want you to be media trained?""; ""Summary""; ""Exercises""; ""3 How to create a resonant message""; ""Make your business objective action-oriented""; ""No more than three key messages""; ""The "So what?" test""; ""Give me the proof""; ""Constructing a "message sandwich"""; ""The message sandwich""; ""Get to the point . . .""; "". . . For the sake of the journalist""; "". . . And for the sake of the audience""; ""Remembering your messages""; ""Is there another way?""; ""Less is more""

""Summary""""Exercises""; ""4 Keeping your cool""; ""Too much adrenaline - nervousness""; ""Mechanisms for boosting your confidence""; ""Under the spotlight""; ""Too much adrenaline - anger""; ""So should you ever lose your cool?""; ""The exceptions""; ""Not enough adrenaline - over-confidence""; ""Over-confidence in recorded broadcast interviews""; ""What's better: live or recorded?""; ""Summary""; ""Exercises""; ""5 Voice and body language""; ""Eye contact""; """Down-the-line" interviews""; ""Posture""; ""Sit-down interviews""; ""Good posture gives the spokesperson more confidence""

""Phone interviews""""Pace of delivery""; ""Speaking too quickly""; ""Going too slowly""; ""Other aspects of good voice and body language""; ""Gestures""; ""Smiling""; ""Vocal modulation""; ""Erms, errs and you knows""; ""Using notes""; ""Nervous ticks""; ""Dress sense""; ""Summary""; ""Exercises""; ""6 The perfect tone of voice""; ""A W.I.S.E. tone""; ""Warm""; ""Intelligent""; ""Sincere""; ""Warm, enthusiastic and empathetic""; ""1 Keeping your delivery as conversational as possible""; ""Tailor your language to your audience""; ""What if you accidentally stray into jargon?""

""Conversational language in politics""""2 Using mind pictures""; ""Colour, personality and emotion""; ""All elements of W.I.S.E. working together""; ""Curtailing your curtness""; ""Finding the full stop""; ""Humour""; ""Summary""; ""Exercises""; ""7 Keeping control of the interview""; ""ABC: the bridging technique""; ""Stage 1: Answer/address the question""; ""Stages 2 and 3: Bridge and communicate""; ""The helicopter technique""; ""The caving technique""; ""Avoiding the question - rarely a good idea""; """No comment"""; ""Repetition of key messages""

""How to get off to a good start in a live broadcast interview""

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on print version record.

ISBN:

9780749474737

0749474734

OCLC:

926952042