Blazer and Ashland Oil [electronic resource] : A Study in Management / Joseph L. Massie.

Format:

Book

Author/Creator:

Massie, Joseph L.

Language:

English

Subjects (All):

Ashland Oil and Refining Company (Ashland, Ky.).

Blazer, Paul G.

Genre:

Electronic books.

Physical Description:

1 online resource (274 p.)

Edition:

1st ed.

Place of Publication:

[Lexington, Kentucky] : University Press of Kentucky, 1960.

Language Note:

English

Summary:

<P>Tracing the evolution of the Ashland Oil & Refining Company whose growth was phenomenal even in a rapidly expanding industry, author Joseph L. Massie attributes the success of the company to the flexible management policies of Paul G. Blazer.</P>

Contents:

Cover; Title; Copyrights; PREFACE; Contents; EXHIBITS; ILLUSTRATIONS; 1. THE SETTING FOR SUCCESS: Ashland Oil's Place in the Petroleum Industry; 2. WILDCATTER IN KENTUCKY: The Operations of Swiss Oil Corporation; 3. ECONOMIES OF OBSOLESCENCE: The Operations of Ashland Refining Company; 4. RELUCTANT ENLARGEMENT: Ashland Oil-A Medium-Sized Company; 5. RAPID GROWTH BY MERGER: The Transformation to Large-Scale Operations; 6. PIPELINES AND TOWBOATS: The Transportation of Oil and Its Products; 7. JOBBERS AND BRAND NAMES: The Pressure for Markets and Promotion

8. OBJECTIVES OF MANAGEMENT: Concepts of the Role of the Chief Executive9. FLEXIBILITY AND INFORMALITY: Blazer's Concepts of Business Management; 10. SUCCESS AND SUCCESSION: The Evaluation of Policies and Practices; INDEX; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y

Notes:

Includes index.

Description based on print version record.

ISBN:

0-8131-6356-0

OCLC:

900344892