Pfizer and the challenges of the global pharmaceutical industry / Axel Jörn.

Format:

Book

Author/Creator:

Jörn, Axel, author.

Language:

English

Subjects (All):

Pharmaceutical industry.

Physical Description:

1 online resource (30 pages) : illustrations, tables

Edition:

1st ed.

Place of Publication:

Hamburg, [Germany] : Anchor Academic Publishing, 2016.

Summary:

This Case Study defines the global pharmaceutical industry and its boundaries," analyses the profitability/attractiveness of the global pharmaceutical industry by using M.E.Porters' Five-Forces-Model and answers the questions what overall industry trends can be identified and how the profitability/attractiveness of the industry will change in the future. Furthermore it explains and evaluates Pfizer's new strategy and examines what Pfizer did in the recent years to maintain their profitability."

Contents:

Pfizer and the Challenges of the Global Pharmaceutical Industry

Contents

List of figures

List of tables

List of abbreviations

1 Introduction

1.1 Task of Assignment

1.2 Basic information about Pfizer

2 The global pharmaceutical industry and its "boundaries

2.1 Loss Exclusivity - Increasing Generic Problem

2.2 Regulatory Environment

2.3 Global economic environment

3 The overall trends in the pharmaceutical industry

3.1 Growing trend of "personalized medication"

3.2 Growing trend of "Self-Care"

4 The profitability/attractiveness of the global pharmaceutical industry

4.1 Bargaining power of buyers

4.2 Bargaining power of the suppliers

4.3 Threats of substitutes products

4.4 Threats of new entrants

4.5 Rivalry among competitors

4.6 Result of five force analyses

5 Future profitability/attractiveness in the pharmaceutical industry

6 The strategy of Pfizer

7 Applied business and marketing strategy in the recent years

7.1 Strategic changes

7.2 Strategic sales, M&amp

A, partnerships and alliances

List of references

List of internet references.

Notes:

Includes bibliographical references.

Description based on online resource; title from PDF cover (ebrary, viewed December 7, 2016).

ISBN:

3-96067-506-2