Automotive Management : Navigating the next decade of auto industry transformation / Jens Diehlmann, Joachim Häcker.

Format:

Book

Author/Creator:

Diehlmann, Jens, Author.

Häcker, Joachim, Author.

Language:

English

Subjects (All):

Automobile industry and trade--Management.

Automobile industry and trade.

Physical Description:

1 online resource (265 p.)

Edition:

2nd ed.

Place of Publication:

Berlin ; Boston : Oldenbourg Wissenschaftsverlag, [2013]

Language Note:

English

Summary:

The authors point out the entire business orientated automotive value chain. With regard to the finance perspective the elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry. It can be used as a textbook. Many practitioners might also use it as a guideline in the field of automotive management.

The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry. It can be used as a textbook. Many practitioners might also use it as a guideline in the field of automotive management.

Contents:

Front Matter

1 The Automotive Value Chain

2 The Brand as a Central Value Component in the Automotive Industry

3 Strategic Alliances in the Automotive Sector

4 Strategic Development Potential of the Automotive Industry – The Example of Electric Vehicles

5 Product Policies in the BRIC Countries

6 The Changing Business Field of the Automotive Financial Service Providers

7 Mobility Needs and Mobility Concepts

8 Strategic Currency Management for Automotive Manufacturers

9 Maximizing Shareholder Value in the Automotive Sector

10 Automotive Industry or Mobility Industry in the Year 2020

Back Matter

Notes:

Description based upon print version of record.

Includes bibliographical references.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 23. Jun 2020)

ISBN:

9783486736168

3486736167

OCLC:

979956595