30-minute website marketing : a step by step guide / Lee Wilson (Vertical Leap, UK).

Format:

Book

Author/Creator:

Wilson, Lee, author.

Language:

English

Subjects (All):

Internet marketing.

Internet advertising.

Physical Description:

1 online resource (viii, 177 pages)

Edition:

1st ed.

Place of Publication:

Bingley, England : Emerald Publishing, [2019]

Summary:

Everyday businesses of all sizes are generating a fraction of the potential website return on investment (ROI) and broader marketing value for their business. The largest part of this opportunity wastage comes from overlooked marketing potential, plus an inability to take immediate action based on competing time demands and budget restraints. 30-Minute Website Marketing: A Step By Step Guide utilizes over 15 years of website marketing experience and digital expertise to empower businesses to identify and act on untapped website success. With all actions taking 30 minutes or less, companies can work towards improving the results gained from their website marketing efforts, and by adhering to the practical steps in this book, businesses can be confident that those 30 minutes provide the returns on resource investment needed. Through this guide, Lee Wilson delivers impactful, instant value to the broader marketing and targeted website marketing field, with practical help, direction, and expert step-by-step advice for marketing professionals, business owners, entrepreneurs, and start-up organisations.

Contents:

Chapter 1. An introduction to the website marketing ecosystem

Chapter 2. Website marketing pain points & fundamentals

Chapter 3. The role of websites in today's marketing

Chapter 4. 30-minute actions methodology

Chapter 5. 30-minute social media marketing (SMM) actions

Chapter 6. 30-minute search engine optimization (SEO) actions

Chapter 7. 30-minute content creation actions

Chapter 8. 30-minute content marketing actions

Chapter 9. 30-minute pay-per-click advertising (PPC) actions

Chapter 10. 30-minute conversion rate optimization (CRO) actions

Chapter 11. 30-minute tips for the wider website

Chapter 12. Strategic thinking in 30 minutes.

Notes:

Includes index.

Includes bibliographical references.

Print version record.

ISBN:

9781838670801

1838670807

9781838670788

1838670785