Streamliner : Raymond Loewy and image-making in the age of American industrial design / John Wall.

Format:

Book

Author/Creator:

Wall, John, 1957- author.

Language:

English

Subjects (All):

Loewy, Raymond, 1893-1986.

Loewy, Raymond.

Branding (Marketing)--United States--History--20th century.

Branding (Marketing).

Industrial designers--United States--Biography.

Industrial designers.

Physical Description:

1 online resource : illustrations

Edition:

1st ed.

Place of Publication:

Baltimore : Johns Hopkins University Press, 2018.

Summary:

Streamliner is an important and engaging work on one of the longest-lived careers in industrial design.

Contents:

Cover

Half Title

Title

Dedication

Copyright

Contents

Acknowledgments

INTRODUCTION

CHAPTER 1. New Shores: Creating a Biography on the Fly

CHAPTER 2. Portrait of the Young Engineer as an Artist

CHAPTER 3. The Artist (and Others) Shape the Things to Come

CHAPTER 4. Birth of a Salesman: Cold Calls, Clients, and Creativity

CHAPTER 5. Big Engines: Emergence of a Design Genius

CHAPTER 6. Constructing an Image while Building a Business

CHAPTER 7. Engines of Industry: Tractors, Tour Buses, and Ships

CHAPTER 8. Studebaker Beginnings: Internal Combustion, Internal Dissension, External Design

CHAPTER 9. The Starliner Coupe: Studebaker's Breakthrough Design

CHAPTER 10. Avanti: Car Design Leaps Forward

CHAPTER 11. Becoming a Businessman: Building an Industry

CHAPTER 12. The Sales Curve Wanes

CHAPTER 13. The Long Road Down

CHAPTER 14. Legacy

Notes

Bibliography

Index

A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

R

S

T

U

V

W

Y

Z.

Notes:

Includes bibliographical references and index.

Description based on print version record.

ISBN:

1-4214-2575-0

OCLC:

1042074319