Design thinking in the automotive industry : creativity and innovation / Ellen Simon.

Format:

Book

Author/Creator:

Simon, Ellen, author.

Language:

English

Subjects (All):

Industrial management.

Physical Description:

1 online resource (41 pages) : illustrations, tables

Place of Publication:

Hamburg, [Germany] : Anchor Academic Publishing, 2016.

Summary:

This book explores the application of Design Thinking in the automotive industry in order to explain which factors influence the innovativeness of Design Thinking teams. Seeking for innovation leadership, automotive manufacturers apply Design Thinking to enhance their competitiveness with customer-oriented products and services. Design Thinking is a multidisciplinary team-based methodology that adopts design principles to business management. In the literature and practice, however, it is not clear, what constitutes the relationship between the application of Design Thinking and team's innovativeness. A grounded theory and template analysis approach is used to develop a framework which explains this relationship. Managers and decision-makers of multinationals are provided with practical recommendations about how to implement Design Thinking to produce innovative products and services.

Notes:

Includes bibliographical references.

Description based on online resource; title from PDF title page (ebrary, viewed December 7, 2016).

ISBN:

3-96067-556-9