Ultimate guide to local business marketing / Perry Marshall, Talor Zamir.

Format:

Book

Author/Creator:

Marshall, Perry S., author.

Zamir, Talor, author.

Series:

Ultimate Series

Language:

English

Subjects (All):

Marketing.

Internet marketing.

Local mass media.

Physical Description:

1 online resource (258 p.)

Place of Publication:

[New York, New York] : Entrepreneur Press, 2016.

Language Note:

English

Summary:

MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIMEWith Google, Yahoo!, and Bing returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign.From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign.You'll learn how to: Capture high-quality leads from Google AdWords and Bing in 48 hours Master the components of a high-converting campaign and get the most bang for your buck Harness mobile search advertising and Facebook ads for maximum results

Contents:

Preface: Wait! Before You Read Thi Book ...; Chapter 1: Why 95 Percent of Local Businesses Are Failing Miserably with Their Marketing; Chapter 2: Search Engines Are the New Yellow Pages; Chapter 3: Search Engine Optimization (SEO) vs. Pay Per Click (PPC); Chapter 4: The Dirty Little Secret Ad Agencies Are Afraid You'll Find Out; Chapter 5: The 80/20 Rule: It's Not What You Think, But It's Really Profitable!; Chapter 6: Google AdWords: The Greatest Innovation in Advertising History; Chapter 7: The Top Four Reasons Local Businesses Fail Using Google AdWords

Chapter 8: The Most Important Piece of the Puzzle

Your Landing Page Chapter 9: How to Make Landing Pages that Convert Curiosity to Cash; Chapter 10: Increase Your Conversion and Dominate Your Niche with a Killer USP!; Chapter 11: Why You Must Track All Conversions on Your Landing Page; Chapter 12: How to find the Best Keywords to Start With; Chapter 13: Advanced Keyword Search; Chapter 14: Keyword Matching Options: Dodging Google's Stupidity Tax ; Chapter 15: Breaking Out Your Keywords into Ad Groups; Chapter 16: Build Your Google AdWords Campaign from Scratch

Chapter 17: Bidding Strategies Make or Break You Chapter 18: The Ultimate Local Google Ad; Chapter 19: Ad Extensions: Twice the Real Estate for No Extra Money; Chapter 20: Split-Testing Your Ads: The Key to Continuous Improvement; Chapter 21: Conversion Tracking; Chapter 22: Mobile Search Advertising: The Future of Local Business Marketing; Chapter 23: Scale Up Your Lead Flow Once You Have a Winner; Chapter 24: Remarketing: A Powerful Strategy Every Local Business Should Use; Chapter 25: Convert Those Leads into Paying Clients and Profits; Chapter 26: What to Look for When Hiring a PPC Agency

Chapter 27: Local SEO TechniquesChapter 28: Facebook and Facebook Ads for Local Business; Chapter 29: Take Action

and Get Started!; Conclusion: A Final Call to Arms; About the Authors; Index; 80/20 Sales and Marketing Book Excerpt; Introduction; Chapter 1: How 80/20 Works and Why; Contents

Notes:

Includes index.

Description based on print version record.

ISBN:

1-61308-323-8