Corporate social responsibility and business growth : collateral effects on business and society / Andrée Marie López-Fernández.

Format:

Book

Author/Creator:

López-Fernández, Andrée Marie, author.

Contributor:

López-Fernández, Andrée Marie.

Series:

Business issues, competition and entrepreneurship series.

Business Issues, Competition and Entrepreneurship

Language:

English

Subjects (All):

Social responsibility of business.

Corporations--Growth.

Corporations.

Organizational effectiveness.

Physical Description:

1 online resource (191 p.)

Place of Publication:

New York : Nova Publishers, 2015.

Language Note:

English

Summary:

Corporate social responsibility (CSR) is a concept that has been evolving since the 1950s; by 2015, it has evolved into an integral mindset, a strategy by which firms may promote and attain business and societal growth and development. CSR is a strong business strategy and a determining factor in stakeholder perceptions and ultimate decision making. As firms and society are acknowledged as equal parts of a symbiotic relationship, the effective engagement in CSR enables businesses to tackle and alleviate social issues, such as poverty, hunger, lack of healthcare, the environment's destitution, and warrant empowerment and education, amongst others, whilst tending to core objectives and strategies. The effective design, execution, and transparent communication of corporate social responsibility endeavors, in fact, shape the outcome of business and social growth and development. The communication of CSR efforts is, therefore, vital to the fulfillment of strategic objectives because social networking sites (SNSs) are ubiquitous and have rapidly become a preferred source of information. Firms' use of such platforms proves to be fruitful because SNSs not only enable stakeholder to stakeholder word of mouth, but also facilitate firm-to stakeholder communication. As such, the notion of marketing CSR via social media is more than buzzword or trend. It is potential viral information, or viral marketing. The book offers strong results from the perspectives of both stakeholders and firms' CSR related practices in an emerging market. It also demonstrates that as corporate social responsibility is viewed as an investment, it provides fruitful outcomes for business as well as for the communities surrounding firms. CSR is addressed as a strategically co-created proactive plan that prompts sustained social and business growth and development.

Contents:

CORPORATE SOCIAL RESPONSIBILITY AND BUSINESS GROWTH COLLATERAL EFFECTS ON BUSINESS AND SOCIETY ; CORPORATE SOCIAL RESPONSIBILITY AND BUSINESS GROWTH COLLATERAL EFFECTS ON BUSINESS AND SOCIETY ; Library of Congress Cataloging-in-Publication Data; CONTENTS ; PREFACE ; ACKNOWLEDGMENTS; Chapter 1 THE SALIENCY OF CORPORATE SOCIAL RESPONSIBILITY ; INTRODUCTION ; Background ; Corporate Social Responsibility's Context ; Rationale of CSR and Business Growth ; Scope of the Book ; Chapter 2 DEFINING CSR ; STRATEGY ; Corporate Social Responsibility

Chapter 3 CHURNING CSR: THE ASSOCIATED SOCIAL FACTORS STAKEHOLDERS; COMMUNICATION AND TRANSPARENCY ; Media Effect ; Chapter 4 CHURNING CSR: THE ASSOCIATED ECONOMIC FACTORS ; BUSINESS GROWTH: VOLUME OF BUSINESS, MARKET SHARE, PROFIT AND COMPETITIVENESS ; Chapter 5 STAKEHOLDERS, FIRMS, SOCIAL MEDIA AND CONSUMERISM: REVISITING CSR ; CSR: ITS IMPLICATIONS AND RELEVANCE; WHY REVISIT CSR? ; TOWARDS A HOLISTIC APPROACH TO CSR ; SUPPORTING EVIDENCE FOR CSR STRATEGIC VALUE ; Strategy ; Stakeholders ; Social Media and Consumerism ; THIS WORK'S CONTRIBUTIONS TO CSR

Chapter 6 TESTING CSR'S IMPLICATIONS SAMPLING ; INSTRUMENT DESIGN ; Semi-Structured Survey ; CSR Reporting Table ; Pilot Testing-Instrument Validation ; Focus Group ; Semi-Structured Pilot Survey ; CSR Reporting Table ; DATA COLLECTION; Semi-Structured Survey ; CSR Reporting Table ; Construct of Measurements; Nonparametric Tests ; Chapter 7 THE CSR BLUEPRINT: ANALYSIS AND FINDINGS OF STAKEHOLDER PERSPECTIVES ; NATURE OF THE DATA; Variables in Relation to Hypotheses ; Descriptive Statistics ; INSTRUMENT ANALYSIS ; Semi-structured Survey ; TESTING OF HYPOTHESES ; Strategy

Empirical Instances Stakeholders ; Empirical Instances ; Empirical Instances ; Social Media and Consumerism ; Empirical Instances ; Empirical Instances ; Empirical Instances ; Empirical Instances ; Empirical Instances ; GENERAL DISCUSSION ; Chapter 8 THE CSR BLUEPRINT: ANALYSIS AND FINDINGS OF FIRMS' ENGAGEMENT IN CSR ; NATURE OF THE DATA ; INSTRUMENT ANALYSIS ; TESTING FIRMS' ENGAGEMENT IN CSR ; GENERAL DISCUSSION ; Collateral Effects on Business and Society ; Chapter 9 CSR DYNAMISM: CHALLENGES AHEAD ; MANAGERIAL IMPLICATIONS ; CONCLUSION

LIMITATIONS AND DIRECTIONS FOR FUTURE RESEARCH REFERENCES ; APPENDICES ; A.1. DEFINITION OF TERMS ; A.2. METROPOLITAN AREA OF THE VALLEY OF MEXICO (GREATER MEXICO CITY) ; A.3. SURVEY INSTRUMENT; A.4. FOCUS GROUP INSTRUMENT ; PERCEIVED AND PRESCRIBED VALUE OF CORPORATE SOCIAL RESPONSIBILITY; Discussion Guide ; Introduction; 1. Ground Rules ; 2. Discussion Questions ; A.5. SURVEY PILOT TEST- DESCRIPTIVE STATISTICS [N=42] ; A.6. PILOT TEST CORRELATION OF ATTRIBUTES [N=42] ; A.7. PILOT TEST'S CORRELATION OF ATTRIBUTES ; A.8. PRINCIPAL COMPONENT ANALYSIS' RESULTS

A.9. DESCRIPTIVE STATISTICS PER VARIABLE [N=250]

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on print version record.

ISBN:

1-63483-345-7