This Program Is Brought to You By... : Distributing Television News Online / Joshua A. Braun.

Format:

Book

Author/Creator:

Braun, Josh, Author.

Language:

English

Subjects (All):

Online journalism--Social aspects.

Online journalism.

Television broadcasting of news--Social aspects.

Television broadcasting of news.

Marketing channel--Social aspects.

Marketing channel.

Physical Description:

1 online resource (336 p.)

Place of Publication:

New Haven, CT : Yale University Press, [2015]

Language Note:

In English.

Summary:

Journalism, television, cable, and online media are all evolving rapidly. At the nexus of these volatile industries is a growing group of individuals and firms whose job it is to develop and maintain online distribution channels for television news programming. Their work, and the tensions surrounding it, provide a fulcrum from which to pry analytically at some of the largest shifts within our media landscape. Based on fieldwork and interviews with different teams and organizations within MSNBC, this multi-disciplinary work is unique in its focus on distribution, which is rapidly becoming as central as production, to media work.

Contents:

Frontmatter

CONTENTS

ACKNOWLEDGMENTS

CREDITS

CHAPTER 1. Introduction

CHAPTER 2. Why Media Distribution Matters/ A Critical Interlude

Part One. TRACING THE PATH: HOW NEWS VIDEO REACHES ONLINE VIEWERS

CHAPTER 3. Mapping Sociotechnical Systems That Deliver Media

CHAPTER 4. To Turn It On and Have It Play/ The MSNBC.com Video Player

CHAPTER 5. Clip & Share: Engineering for the Conversation Economy

Part Two. OUT OF ONE, MANY

CHAPTER 6. Breaking Apart the Monolith/Considering Contemporary Media Organizations

CHAPTER 7. Friends of Mine, Friends of Theirs/ The Origins of Newsvine

CHAPTER 8. Different Things to Different People/ Newsvine and MSNBC.com

CHAPTER 9. If We're Not Online, We Don't Exist/The Rachel Maddow Show Builds a Web Presence

CHAPTER 10. The Maddow Blog Is Born

Part Three. MASS REACH AND MASS MEDIA

CHAPTER 11. One Size Does Not Fit All/Heterogeneous Audiences and Proliferating Brands

CHAPTER 12. One Size Does Fit All/Engineering Flexible Architectures

CHAPTER 13. Mass Reach with and without Mass Media

CHAPTER 14. Conclusion

Epilogue

Notes

Bibliography

Index

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Feb 2020)

ISBN:

0-300-21624-6

OCLC:

927296631