Retail Business and More : Step-by-Step Startup Guide

Format:

Book

Author/Creator:

Media, The Staff of Entrepreneur.

Series:

StartUp Guides

Language:

English

Subjects (All):

New business enterprises.

Retail trade--Management.

Local Subjects:

New business enterprises.

Retail trade--Management.

Physical Description:

1 online resource (1643 p.)

Edition:

1st ed.

Place of Publication:

New York : Entrepreneur Press, 2015.

Summary:

The experts at Entrepreneur provide a two-part guide to success. First, learn everything you need to know to be the next retail giant or just open a small boutique. Then, master the fundamentals of business startup including defining your business structure, funding, staffing and more. This kit includes: • Essential industry and business-specific startup steps with worksheets, calculators, checklists and more • Entrepreneur Editors' Start Your Own Business, a guide to starting any business and surviving the first three years • Interviews and advice from successful entrepreneurs in the industry • Worksheets, brainstorming sections, and checklists • Entrepreneur's Startup Resource Kit (downloadable) More about Entrepreneur's Startup Resource Kit Every small business is unique. Therefore, it's essential to have tools that are customizable depending on your business's needs. That's why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more – all at your fingertips! You'll find the following: The Small Business Legal Toolkit When your business dreams go from idea to reality, you're suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you'll get answers to the “how do I get started?" questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business. Sample Business Letters 1000+ customizable business letters covering each type of written business communication you're likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about

developing your own business communication style. Sample Sales Letters The experts at Entrepreneur have compiled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter and letters covering all aspects of sales operations to help you make the sale, generate new customers and huge profits.

Contents:

Cover; Copyright Page; Contents; Start Your Own Retail Business and More; Title Page; Preface; Chapter 1: Introduction to Retailing; Welcome to the Big Leagues; What about Jobs?; Basic Kinds of Retailers; Store Retailing; Brick-and-Mortar Stores; David vs. Goliath; Specialty Retailing; Nonstore Retailing; Temporary Locations; Direct Selling; Mail Order; The Internet; Vending Machines; Service Retailers; Consuming Appetite for Services; Step Up; Retailing's Image; Social Responsibility; Windows of Opportunity; What Now?; Do You Accept the Challenge?; Chapter 2: Making a Plan

Retail and You: A Match Made in Heaven?Personality; Growth or Income?; Strengths and Weaknesses; Money; Experience; Technical and Management Skills; Business Goals; Is There Enough Time or Demand?; Look at Industry Numbers; Start Thinking about Your Mission; Be a Trend-Watcher; How Will You Compete?; What's Your Plan?; Chapter 3: Decisions, Decisions; Buying a Business; Franchises; Business Opportunities; Direct Sales; Existing Independent Businesses; Identifying Opportunities; Evaluating the Business for Sale; Launching Your Own Business; Professional Advisors; Lawyers and Accountants

BankersConsultants; Chapter 4: Location; The Homebased Retailer; Commercial Locations; Researching Locations; Match the Area to Your Customers; Type of Products and Location Choice; Convenience Goods; Shopping Goods; Specialty Goods; Retail Compatibility; Merchants Associations; Landlords; Zoning and Planning; Incentive Areas and Agencies; Main Street Outreach; Check Out the Competition; Selecting a Shopping Center Location; Can You Qualify?; Center Costs; Specialty Leasing; Everything Is Negotiable; Starting from Scratch; Location in a Nutshell; Chapter 5: Legal and Finance Issues

Forming a Business EntityProtect Your Name; Domain Name Registration; What Kind of Money Will It Take?; Ready, Aim; Homebased Businesses Aren't Free; Bank Locally; Chapter 6: Operations; Store Policies; Hours; Credit Policies; Customer Service Policies; Housekeeping; Security Policies; All in a Day's Work; Chapter 7: Store and Website Design; The Store Planning Process; Exterior Personality; Overhead Sign; Show Window; Entrance; Designing Your Store Interior; It's About the Experience; Choose Your Approach; Every Foot Counts; Inventory Influences Layout; Aisles

Self-Service and Check Out TechniquesFlooring; Ceilings, Walls, and Color; Fixtures and Lighting; Nonselling Activities; Effective Presentation and Convenience; Building Your Website; The New Functions of Websites; Assessing Your Needs; What Will Your Site Do?; In Store Use of Your Website; Website Components; Imitate What Works; Choose a Website Builder or Hire a Pro; Exposure; One-Stop-Shop Solutions; We're Hiring; Big Data; Offer Video; Website Surpasses Physical Store; Chapter 8: Inventory; You Are What You Sell; Quality Merchandise; Selecting Your Portfolio; Establishing Your Inventory

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Notes:

Description based upon print version of record.

Description based on publisher supplied metadata and other sources.

OCLC:

911246746