Strategies in marketing / the editors of Salem Press.

Format:

Book

Author/Creator:

Editors of Salem Press, author.

Series:

Business Reference Guide

Language:

English

Subjects (All):

Marketing.

Physical Description:

1 online resource (v, 64 pages) : illustrations.

Place of Publication:

Ipswich, Massachusetts : Salem Press, 2014.

Language Note:

English

Summary:

The series is designed to provide a solid foundation for the research of various business topics. This volume offers an introduction to a number of marketing policies and strategies as well as their applications in a variety of marketing channels. It begins by describing promotional policies and strategic marketing approaches before discussing a number of applications, including Internet marketing and personal selling.

Contents:

""Business Reference Guide: Stratedies in Marketing""; ""Contents""; ""Introduction""; ""Integrated Marketing Communications""; ""Future of Integrated Marketing Communications""; ""Strategic Marketing""; ""Promotional Policies""; ""Brand Management""; ""Value-Based Strategies for Business Marketing""; ""Internet Marketing Strategies""; ""Personal Selling & Sales Management""; ""Professional Selling in Business to Business Marketing""; ""Trade Show Participation""; ""Person Marketing: Using Celebrities to Endorse Products""

Notes:

Description based upon print version of record.

Includes bibliographical references at the end of each chapters.

Description based on online resource; title from PDF title page (ebrary, viewed May 23, 2014).

ISBN:

9781429835916

1429835915

OCLC:

888069003