Studies in marketing & advertising / the editors of Salem Press.

Format:

Book

Author/Creator:

Editors of Salem Press, author.

Series:

Business Reference Guide

Language:

English

Subjects (All):

Marketing.

Advertising.

Physical Description:

1 online resource (vi, 104 pages) : illustrations.

Place of Publication:

Ipswich, Massachusetts : Salem Press, 2014.

Language Note:

English

Summary:

The series is designed to provide a solid foundation for the research of various business topics. This volume offers an introduction to the principles and strategies of advertising and marketing. The collection begins by reviewing managerial strategies in advertising, marketing, and sales groups before examining the principles of marketing and advertising that ensure the efficient use of resources and that effectively promote the company and its products and services.

Contents:

""Business Reference Guide: Studies in Marketing & Advertising""; ""Contents""; ""Introduction""; ""Marketing Management""; ""Marketing Decision - Making""; ""Advertising Management""; ""Law of Marketing & Antitrust""; ""Effective Media Coverage""; ""Sales Force Management""; ""Channel Management""; ""Applications for Business Consulting in Marketing""; ""Marketing Research""; ""Marketing Methods""; ""Marketing Strategy""; ""Models for Marketing Strategy""; ""Marketing Principles""; ""Principles of Advertising""; ""Direct E-Marketing""; ""Advertising Campaigns""

""Multimedia Product Placement""

Notes:

Description based upon print version of record.

Includes bibliographical references at the end of each chapters.

Description based on online resource; title from PDF title page (ebrary, viewed May 22, 2014).

ISBN:

9781429835855

1429835850

OCLC:

888069249