In any event : insights into managing any corporate event / Simon Maier.

Format:

Book

Author/Creator:

Maier, Simon.

Language:

English

Subjects (All):

Special events--Management.

Special events.

Meetings--Planning.

Meetings.

Congresses and conventions--Planning.

Congresses and conventions.

Physical Description:

227 p.

Edition:

1st ed.

Other Title:

Insights into managing any corporate event

Place of Publication:

London ; New York : Bloomsbury Pub., 2012.

Summary:

What are the greatest events of all time? Why do some events move, entertain or sell to us, while others just don't? Answering these questions and more In Any Event is an essential guide to all aspects of event management. Whether you are planning a crucial meeting, product launch, a road show or VIP conference, this book showcases the most important elements that go towards making any event a success, explaining how things can be made to go not just right but brilliantly . Written by an event management expert, Simon Maier, and featuring advice, international case studies and interviews with people in the know, it will become a must-have for anyone who wants to wow their audience.

Contents:

Cover

Title Page

Dedication

Epigraph

Contents

Introduction

Chapter One: Communication and Other Headaches

Chapter Two: The Venue

Chapter Three: Travels

Chapter Four: Procurement, the RFI and the RFP

Chapter Five: Before the Show Begins

Chapter Six: Content

Chapter Seven: Behaviour

Chapter Eight: Speakers and Contributors

Chapter Nine: PowerPoint and Other Aids

Chapter Ten: Digital and Future Times

Chapter Eleven: Helping Clients to Tell Stories

Chapter Twelve: Anticipation, Lighting and Sound

Chapter Thirteen: Entertainment

Chapter Fourteen: It's a Wrap

Acknowledgements

About the Author

eCopyright.

Notes:

Description based on print version record.

ISBN:

9781283714082

1283714086

9781408171349

1408171341

9781408174500

1408174502

OCLC:

827208821