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E-commerce & retail merchandising / the editors of Salem Press.
- Format:
- Book
- Author/Creator:
- Editors of Salem Press, author.
- Series:
- Business Reference Guide
- Language:
- English
- Subjects (All):
- Retail trade.
- Electronic commerce.
- Physical Description:
- 1 online resource (v, 46 pages) : illustrations.
- Place of Publication:
- Ipswich, Massachusetts : Salem Press, 2014.
- Language Note:
- English
- Summary:
- This series is designed to provide a solid foundation for the research of various business topics. This volume takes an investigative look into the business practices of e-commerce and retail merchandising. It highlights the basic strategies behind effective merchandising, the changes seen in marketing, and the advances made in business-to-business applications.
- Contents:
- ""Business Reference Guide: E-Commerce & Retail Merchandising""; ""Contents""; ""Introduction""; ""Retail Merchandising""; ""Principles of Retailing""; ""Direct E-Marketing""; ""E-Commerce""; ""B2B Business Models""; ""E-Business Enterprise Applications""; ""Business Applications of Java""; ""Telecommunications in Business""
- Notes:
- Description based upon print version of record.
- Includes bibliographical references at the end of each chapters.
- Description based on online resource; title from PDF title page (ebrary, viewed May 23, 2014).
- ISBN:
- 9781429835633
- 142983563X
- OCLC:
- 885405777
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