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The branded gentry : how a new era of entrepreneurs made their names / Charles Vallance & David Hopper.
- Format:
- Book
- Author/Creator:
- Vallance, Charles.
- Language:
- English
- Subjects (All):
- Branding (Marketing)--Great Britain.
- Branding (Marketing).
- Entrepreneurship--Great Britain.
- Entrepreneurship.
- Success in business.
- Physical Description:
- 1 online resource (321 p.)
- Edition:
- 1st ed.
- Place of Publication:
- London : Elliott & Thompson, [2013]
- Language Note:
- English
- Summary:
- Every era has its gentry: wealth, authority and power are seldom static for long. Once, whiskered industrialists challenged the landed gentry for social ascendancy. Then, in the twentieth century, came a new era of entrepreneurs, who made their names by making their names into brands. This is a book about thirteen such individuals; from Johnnie Boden to Julian Richer; from Lord Sainsbury to Paul Smith; from Emma Bridgewater and John Hegarty to Robert Hiscox and others. Remarkable men and women, from a sweeping range of industries: pioneers of modern enterprise. The authors take us on a colourful, illuminating journey, described through thirteen compelling portraits, covering grand philosophies and shrewd strategies, the lessons of success (and failure) and the dramas and difficulties on the way. The book will appeal to general readers interested in finding out more about the people behind the brands, as well as those of an entrepreneurial spirit who want to know how others got to the top. And what is involved when you have your name above the door.
- Contents:
- Intro
- Title
- Copyright
- Dedication
- Contents
- Introduction
- Prologue: Eponymous beginnings
- 1. Lord Bell of Belgravia
- 2. Johnnie Boden
- 3. Emma Bridgewater
- 4. Jackie Cooper
- 5. Sir James Dyson
- 6. Sir John Hegarty
- 7. Robert Hiscox
- 8. Tony Laithwaite
- 9. David Armstrong-Jones, Viscount Linley
- 10. Julian Richer
- 11. Lord Sainsbury of Preston Candover, kg
- 12. Sir Paul Smith
- 13. Jonathan Warburton
- Epilogue: What's in a name?
- Acknowledgements
- Index.
- Notes:
- Includes index.
- Description based on print version record.
- ISBN:
- 1-909653-03-9
- 1-908739-79-7
- OCLC:
- 861536351
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