Global marketing & public relations / the editors of Salem Press.

Format:

Book

Author/Creator:

Editors of Salem Press, author.

Series:

Business Reference Guide

Language:

English

Subjects (All):

Export marketing.

Public relations.

Physical Description:

1 online resource (v, 49 pages) : illustrations.

Place of Publication:

Ipswich, Massachusetts : Salem Press, 2014.

Language Note:

English

Summary:

This series is designed to provide a solid foundation for the research of various business topics. This volume offers an overview of global marketing techniques and public relations strategies. It covers a variety of international marketing methods and evaluates the potential problems organizations face in pursuing global marketing strategies.

Contents:

""Business Reference Guide: Global Marketing & Public Relations""; ""Contents""; ""Introduction""; ""International Marketing""; ""Global Marketing""; ""International Advertising""; ""Business Marketing""; ""Multinational Marketing""; ""Cross-Cultural Relations""; ""Public Relations""; ""Customer Loyalty Programs""

Notes:

Description based upon print version of record.

Includes bibliographical references at the end of each chapters.

Description based on online resource; title from PDF title page (ebrary, viewed May 23, 2014).

ISBN:

9781429835725

1429835729

OCLC:

885405818