Conquering communication in organisations : the digital way / Marion Scher.

Format:

Book

Author/Creator:

Scher, Marion, author.

Language:

English

Subjects (All):

Communication in organizations.

Communication in organizations--Computer network resources.

Business communication.

Physical Description:

1 online resource (242 pages)

Edition:

1st ed.

Place of Publication:

Randburg : KR Publishing, 2018.

Summary:

The world of communication has literally been tipped on its head over the last few years. The reason, quite simply, is one word - digitalisation. People's reading habits have drastically changed, and now consist of flipping from web page to web page, Facebook post to news site, spending an average of around six seconds at each destination. This means that if your communication, including emails, doesn't grab them immediately, the chances of them reading it all the way through are very small. In addition, visuals are becoming increasingly important, whether infographic, video, animation or whatever means you can use to grab someone's attention for a minute or two. Conquering Communications in Organisations offers insights and ideas on just how to look at today's world of internal and external communications, using examples and case studies to illustrate crucial topics such as: Social Media: Using social media for internal comms and the importance of social media security. Email: Styles of email communication, etiquette and format. Internal newsletters: Why you should keep sweet and short, get your staff to give you news and incorporate humour!  Marketing documents: What to consider when drafting marketing proposals, agreements, strategies and your content schedule.  How to deal with customers' enquiries and complaints. Writing general and annual reports. And more!In addition, Conquering Communications in Organisations, will help you hone your writing for a digital age. You'll learn how to do away with pompous, cliched and complicated writing, to present your thoughts in a clear and concise manner that engages the modern reader.Includes practical case studies from Nokia, Vodacom, Barclays Africa, Ford and more!Award winning journalist and author, Marion Scher is one of South Africa's top freelance journalists, media consultants and trainers. Having worked in all three forms of media - radio, television and print, including online - Marion consults and trains for many of South Africa's leading corporates and government departments as well as media houses. Successful communication is her passion and as she says: "No passion, no point."

Contents:

Cover

Title Page

ENDORSEMENTS

COPYRIGHT

TITLE PAGE TWO

ACKNOWLEDGEMENTS

TABLE OF CONTENTS

ABOUT THE AUTHOR

FOREWORD by Robyn de Villiers,Burston Marseller

INTRODUCTION

SECTION 1 - INTERNAL COMMUNICATION

CHAPTER 1: INTERNAL COMMUNICATION - THE GLUE THATHOLDS AN ORGANISATION TOGETHER

WHERE DOES SOCIAL MEDIA FIT IN?

CREATING A CULTURE OF COMMUNICATION

WATCH YOUR TONE

CASE STUDY: Chris Moerdyk,Marketing Guru and Analyst

THE FASTEST INTERNAL COMMUNICATION EVER

WHAT THE EXPERTS SAY ARE THE WORST PROBLEMSIN INTERNAL COMMUNICATIONS

CASE STUDY: MAKARAPA CITY -TAKING THE STORY TO THE PEOPLE

CHAPTER 2: USING SOCIAL MEDIA FOR INTERNAL COMMS

SOCIAL MEDIA SECURITY

CASE STUDY: NOKIA'S BLOGHUB

CASE STUDY: STANDARD BANK'SYAMMER

EXERCISE

CHAPTER 3: EMAILS

STYLES OF EMAIL COMMUNICATION

EMAIL ETIQUETTE

EXAMPLE: Acknowledging receipt of an order

EMAIL FORMAT

CASE STUDY

CHAPTER 4: FORMS OF COMMUNICATION

LETTERS

EXAMPLE

MEMOS

NOTICES

CHAPTER 5: NEWSLETTERS

SHORT AND SWEET

CONTENT

POPULAR NEWSLETTER ARTICLES

COLUMN WRITING

HUMOUR

VOX POPS

GETTING YOUR STAFF TO GIVE YOU NEWS

PHOTOS, CAPTIONS AND ILLUSTRATIONS

EXTERNAL NEWSLETTERS

CASE STUDY: Barclays AfricaNewsletter

CHAPTER 6: MARKETING DOCUMENTS

DRAWING UP A MARKETING PROPOSAL

MARKETING AGREEMENT

MARKETING STRATEGY

SALES TOOLS

COMMUNICATIONS

CONTENT SCHEDULE

CASE STUDY: From Tamsin Rankin,Marketing and CommunicationSpecialist, Rankin Marketing

SECTION 2: EXTERNAL COMMUNICATION

CHAPTER 7: DEALING WITH CUSTOMERS'ENQUIRIES AND COMPLAINTS

ENQUIRIES

COMPLAINTS

CASE STUDY: Ford fiasco - putting outfires

CHAPTER 8: REPORT WRITINGA

GENERAL REPORT WRITING

ANNUAL GENERAL REPORTS

CASE STUDY 1.

CASE STUDY 2

SECTION 3: WRITING SKILLS

CHAPTER 9: RECOGNISING GOOD WRITING

POMPOUS WRITING

USING PLAIN ENGLISH

UNCOMPLICATING COMPLEX WRITING

USING NUMBERS/STATISTICS

LAYOUT

WRITING IN THE DIGITAL ENVIRONMENT

EDITING YOUR WORK

AN EDITING CHECKLIST

STYLE SHEET

CHAPTER 10: WRITING IN DIGITAL ENVIRONMENTS

HOW DO READERS SEE DIGITAL CONTENT?

WEB USABILITY RESEARCH

THE IMPORTANCE OF MOBILE USAGE

WRITING TIPS FOR ONLINE WRITING

IMPORTANCE OF KEY WORDS AND PHRASES - SEO'S

CHECKLIST FOR EFFECTIVE WEB WRITING

WRITING ENGAGING COPY

CHAPTER 11: YOUR BRAND ON SOCIAL MEDIA

SOCIAL MEDIA AND COMMUNICATION

BLOGGING

TWITTER

CONCLUSION

REFERENCES

INDEX

BACK COVER.

Notes:

Description based on print version record.

ISBN:

1-86922-702-6