Putting the luxe back in luxury : how new consumer values are redefining the way we market luxury

Format:

Book

Author/Creator:

Danziger, Pamela N., Author.

Language:

English

Subjects (All):

Luxuries--Marketing.

Luxuries.

Target marketing.

Consumer behavior.

Place of Publication:

[Place of publication not identified] Paramount Market Pub 2011

Language Note:

English

Summary:

The market for luxury brands has changed, but it still offers many opportunities for those who understand their customers' changing priorities. Danzinger uncovers the ways luxury customers are changing and how brands are responding.

Contents:

Introduction: The future for luxury marketers depends on putting the luxe back in luxury

Marketing begins with understanding the customer: understanding the customer begins with demographics

Marketing strategy hinges on understanding consumer purchase behavior

Psychographics tell us why people buy

Rainmaking in the luxury drought.

Notes:

Bibliographic Level Mode of Issuance: Monograph

ISBN:

1-4619-4361-2