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The machine age of customer insight / edited by Martin Einhorn [and four others].
- Format:
- Book
- Language:
- English
- Subjects (All):
- Consumer behavior--Data processing.
- Consumer behavior.
- Physical Description:
- 1 online resource (vi, 231 pages) : illustrations
- Place of Publication:
- Bingley, England : Emerald Publishing, [2021]
- Summary:
- The Machine Age of Customer Insightdemonstrates the impact of machine learning and data analytics, combining an academic state-of-the-art overview of machine learning with cases from well-known companies. These cases show the opportunities and challenges of the transformation process for business and for customer insights more specifically.
- Notes:
- Description based on print version record.
- Includes bibliographical references and index.
- ISBN:
- 1-83909-694-2
- OCLC:
- 1241452370
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