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Black Still Matters in Marketing : Why Increasing Your Cultural IQ About Black America Is Critical to Your Business and Your Brand
- Format:
- Book
- Author/Creator:
- Miller, Pepper, author.
- Language:
- English
- Physical Description:
- 1 online resource (232 p.)
- Other Title:
- Black STILL Matters
- Black Still Matters in Marketing
- Place of Publication:
- Paramount Market Pub.
- Summary:
- Learn what makes the Black market unique, why marketers should care, and how you can effectively connect with Black Americans. Drawing on her wealth of experience and on-going research and consulting on the African-American market, Pepper will share with readers her thoughtful insights on this influential segment.
- ISBN:
- 1-4619-4325-6
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