Consumer culture theory.

Format:

Book

Conference/Event

Contributor:

Ozcaglar-Toulouse, Nil, editor.

Rinallo, Diego, editor.

Belk, Russell W., editor.

Conference Name:

Consumer Culture Theory Conference (11e : 2016 : Lille, France)

Consumer Culture Theory Conference.

Series:

Research in consumer behavior ; v. 18.

Research consumer behavior, 0885-2111 ; v. 18

Language:

English

Subjects (All):

Consumer behavior.

Physical Description:

1 online resource (288 pages).

Edition:

1st ed.

Place of Publication:

Bingley : Emerald Group Publishing Limited, 2016.

Summary:

The chapters in this volume are selected from the best papers presented at the 11th Annual Consumer Culture Theory Conference held in Lille, France in July 2016. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities to examine the intersections between a variety of topics that represent the cutting edge in consumer research. These studies draw on an array of qualitative methodologies and the substantive topics represent crucial issues for our times.

Contents:

Front Cover

Consumer Culture Theory

Copyright Page

Contents

List of Contributors

Consumer Culture Theory: Vive la Révolution

Presidential Address

A Reflection on the Institutionalization of Consumer Culture Research

References

Part I: The French Revolution: Liberte´, Fraternite´, Egalite´

Shifting the Focus from Consumers to Cultural Intermediaries: An Example from the Emerging Chinese Fine Wine Market

Introduction

Situating Cultural Intermediaries in the Literature

Wine Intermediaries in China: Research Context and Design

Findings: The Construction of Legitimacy

Legitimate Experts

Legitimate Consumption

Legitimate Exemplars

Discussion: Learning from Intermediaries

Conclusion: Limitations and Further Research

Acknowledgements

Stepping into Strangers' Homes: Exploring the Consumption Phenomenon of Home Exchange

The Home

Home Exchange

Methods

Findings

Stepping into a Stranger's Home

Family and Friends

Ways of Living

Discussion

Gamer Girls: Navigating a Subculture of Gender Inequality

Theoretical Foundation

Method

What Is a Gamer Girl?

Prevalence of Gender-Based Consumer Harassment

Disempowerment in the Marketplace

Hopeless for Cultural Change

Object Agency of a Living/Non-Living Animal Entity: The Case of Horse/Horsemeat

Assembling Prevailing Material-Semiotics of Horse and Horsemeat in Finland

The Horsemeat Scandal as an Emergent Cultural Provocateur for Producing Agencies

The Agency of Horse: Deconstructing Subject-Object Dualisms in Relations between Living Beings

The Agency of Horsemeat: Deconstructing Subject-Object Dualisms in Relations between Non-Living and Living Beings

Discussion and Conclusions.

Acknowledgements

Appendix

Cultural Challenges of Social-Economic Innovation: The Case of "Housing for Help"

The Concept of SEI

The Cultural Challenges of SEI

"Housing for Help" as a Case of SEI

Preliminary Findings: Wohnen für Hilfe

Conclusion

Notes

Part II: Revolutionizing the Market: Consumer Activism and Sustainability

Creating a Hyper-Place: How Refugee Helpers Create a Place for Their Values

Literature Review: Places in Consumption Studies

Analytical Lens: Insight from Human Geography

Context

Methodology

Placelessness

Creating Their Own Place through Setting Boundaries

Manifestation of a Welcome Culture

The Role of Subcultural Activism in the Reshaping of Mainstream Markets: From Positive to Negative Associations

Contextualization

Literature Review

Market Systems

Market Legitimation Theory

Social Activists as Subcultural Actors

Summary of Findings

Subcultural Actors as Catalysts for Sentiment Change

Dispositional Delegitimation

Influence Delegitimation

Procedural Delegitimation

Sentiment toward the FIFA 2014 World Cup

Research Limitations and Contribution

Public Brand Auditing: A Pathway to Brand Accountability

Public Brand Auditing in Consumer Research

Convention Theory and Accountability

Drawing Leeways of Acceptable Brand Conduct

Allocating Responsibilities

Beyond the Market: The Societal Influence of Fandoms

Fans and FANDOMS

Fandoms and the Market

Beyond the Market

Fandoms and Family

Fandoms and Religion

Fandoms and Corporations.

Fandoms and Professions

Fandoms and Politics

Fandoms as a Social and Institutional Force

Dying to Consume: Marketing and the Existentialization of Sustainability

Sustainability and Marketing

Sustainability and Social Futures

Individual Time in CCT and Marketing

The Super Wicked Problem of Sustainability

Anticipation of Death as an Anchor for the Future

Funerary Rites and Time

Death Practices in Modernity and the DSP

A Common Framework for Sustainability and Marketing

Conclusion: Existentializing Sustainability in Marketing

Acknowledgement

Part III: The Digital Revolution

Materials Matter: An Exploration of the Curatorial Practices of Consumers as Collectors

Collectors and Curatorial Practices

Materials Matter: An Extended View of Materiality

Research Context

Organizing, Displaying, and Storing the Collected Items

Wearing and Caring for the Collected Items

Acquiring and Disposing of the Collected Items

Consumers as Curators of Their Collections

The Materiality of Collected Items and Consumers' Identity Work

Collectors as Participants in Brand Communities

Acknowledgments

Capturing and Analyzing Social Media Composite Content: The Instagram Selfie

Selfie-ing as Genre Classification

Instagram

Selfie Data Collection (Historic)

Cloud-Based Capture: If This, Then That

From Source to Note: Evernote Cloud Base Storage

Alternative Methods: Hootsuite

Alternative Methods: Evernote Web Clip

Selfie Data Analysis

Stage 1: Reading the Selfie as Image

Stage 2: Reading the Post as Explanatory Tale

Stage 3: Reading the Composite Selfie

References.

Notes:

Includes bibliographical references.

Description based on print version record.

ISBN:

9781786354952

1786354950