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The skeptical business searcher : the information advisor's guide to evaluating Web data, sites, and sources / by Robert Berkman ; foreword by Reva Basch. [electronic resource]
- Format:
- Book
- Author/Creator:
- Berkman, Robert I.
- Language:
- English
- Subjects (All):
- Business--Computer network resources.
- Business.
- Electronic information resource searching.
- Business--Research--Methodology.
- Physical Description:
- 1 online resource (xxiii, 281 p. ) ill. ;
- Place of Publication:
- Medford, N.J. : Information Today, Inc., 2004.
- Language Note:
- English
- Contents:
- The business researcher's challenge
- What to do before using a search engine
- Precision business searching
- What to do when you come to a questionable site
- Company information, market research, company directories, chambers of commerces, associations, think tanks
- Statistical data, polls and surveys, the online media, Web discussion groups and weblogs
- The intangibles
- Pre-screened business sites.
- Notes:
- Includes bibliographical references (p. 247-261) and index.
- Bibliographic Level Mode of Issuance: Monograph
- ISBN:
- 1-57387-964-9
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