Guerrilla Publicity : Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars / Jay Conrad Levinson, Rick Frishman, and Jill Lublin.

Format:

Book

Author/Creator:

Levinson, Jay Conrad, author.

Frishman, Rick, 1954- author.

Lublin, Jill, author.

Language:

English

Subjects (All):

Advertising.

Marketing.

Physical Description:

1 online resource (237 pages)

Edition:

Third edition.

Place of Publication:

New York, New York : Morgan James Publishing, [2021]

Summary:

Guerrilla Publicity - a well-known child of the Guerrilla Marketing Series-is an easy to use book that is perfect for every level of knowledge.

Contents:

Intro

Title

Copyright

Acknowledgments

Contents

Introduction to the Third Edition

Introduction to the Second Edition

Chapter 1: Put Yourself on the Map

Chapter 2: Introduce Yourself with a Sound Bite

Chapter 3: Your Campaign Starts with You

Chapter 4: Build Relationships to Build Empires

Chapter 5: Zero In on Your Market-Save Time, Money, and Aggravation

Chapter 6: Press Releases: Grab 'Em Fast and Don't Let Go

Chapter 7: Media Lists: Play the Numbers Game

Chapter 8: Media Kits-Guerrilla Style

Chapter 9: Follow Up, Follow Up, Follow Up

Chapter 10: Fifteen Things the Media Loves-and Fifteen Things It Hates

Chapter 11: Find Your Uniqueness and Capitalize on It

Chapter 12: Promote Early, Forcefully, and Fast

Chapter 13: Set a Campaign Budget and Timeline

Chapter 14: Training for Today's Media

Chapter 15: Always Be Too Prepared for an Interview

Chapter 16: Prepare for the Unpleasant

Chapter 17: Keep Up to Date!

Chapter 18: Think "Headlines"

Chapter 19: Participate in Special Events

Chapter 20: Get Others to Spread the Word

Chapter 21: Utilize Ethnic, Race-Based, and Specialized Groups

Chapter 22: Get Published

Chapter 23: Design a Seminar

Chapter 24: Teleseminars and Virtual Tours

Chapter 25: Become a Public Speaker

Chapter 26: Radio: How to Get Booked, Get On-Air, and Start Your Own Program

Chapter 27: Online Publicity Strategies

Chapter 28: Grow Your Business with a Website

Chapter 29: Welcome to the Blogosphere

Chapter 30: Podcasts: Send Out Your Message and Reel In Publicity

Chapter 31: E-mail Blasts and Other Online Options

Chapter 32: Growing Pains-How to Hire the Right PR People

Chapter 33: Crises Control-Confront Disasters and Turn Them Around

Chapter 34: Conclusion

Appendix A: Newsletters.

Appendix B: The Guerrilla Marketing Hall of Fame

Appendix C: Reference Materials

Press Release

Press Release For Karen Simmons

Press Release For Offshore

Fact Sheet About Autism Today

Facts And Tips After You Say 'I Do'

Oil Industry

Biography: Karen Simmons

Biography: Don Corace

Biography: Carol Bruess, Ph.d.

Story Angles: 20 Story Angles

Q &amp

A: Karen Simmons

Q&amp

A: Don Corace

Testimonials Praise For Books By Karen Simmons

About the Authors

Rick's Resources.

Notes:

Includes bibliographical references.

Description based on print version record.

Description based on publisher supplied metadata and other sources.

ISBN:

9781642799309

1642799300

OCLC:

1445054146