Instant social media marketing with HootSuite / Kunal Mathur.

Format:

Book

Author/Creator:

Mathur, Kunal.

Language:

English

Subjects (All):

Internet marketing.

Online social networks--Economic aspects.

Online social networks.

Physical Description:

1 online resource (60 p.)

Edition:

1st ed.

Place of Publication:

Birmingham : Packt Publishing, 2013.

Language Note:

English

Biography/History:

Mathur Kunal: Kunal Mathur is a digital marketer specializing in the social media domain. He has completed his Post Graduate Diploma in Management and also possesses a Diploma in Advertising and Public Relations. He is a HootSuite Certified Professional and also has expertise in other known tools for social media listening, reputation management, and competitive assessment. He has been active in the field of social media for almost a decade through various social networking sites. He is currently working in a US-based multinational company, and is handling a social media team and projects in his current role. His interests lie in philately, chess, and learning various marketing software and tools.

Summary:

Filled with practical, step-by-step instructions and clear explanations for the most important and useful tasks. A step-by-step, short and fast-paced tutorial, packed with powerful recipes that will teach you how to enhance your social networks with HootSuite.If you are a marketer who is new to social media marketing and are looking to manage and track multiple social media profiles such as LinkedIn, Twitter, and Facebook, then this book is ideal for you. Familiarity with social media networks and tools are expected.

Contents:

Intro

Instant Social Media Marketing with HootSuite

Credits

About the Author

About the Reviewers

www.PacktPub.com

Support files, eBooks, discount offers and more

Why Subscribe?

Free Access for Packt account holders

Preface

What this book covers

What you need for this book

Who this book is for

Conventions

Reader feedback

Customer support

Errata

Piracy

Questions

1. Instant Social Media Marketing with HootSuite

Creating your HootSuite account (Simple)

Getting ready

How to do it...

How it works...

Setting up your HootSuite account (Simple)

Adding and managing profiles (Simple)

There's more...

Using App Directory (Advanced)

Evernote

RSS Reader

TrendSpottr

YouTube

YouTube Analytics

Flickr

SurveyMonkey

SlideShare

List of apps

Managing contacts and Twitter lists (Simple)

Using HootSuite for posting - increasing social engagement (Simple)

Using RSS feeds and checking user profiles and conversations (Intermediate)

Checking a user's profile and other details

Creating teams and assigning tasks (Advanced)

Generating reports using HootSuite Analytics (Intermediate)

There's more…

Implementing additional options to excel in social media (Advanced)

How it works.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Description based on online resource; title from PDF title page (ebrary, viewed November 29, 2013).

ISBN:

9781849696678

1849696675

OCLC:

1477013622