100 great marketing ideas from leading companies around the world / Jim Blythe.

Format:

Book

Author/Creator:

Blythe, Jim.

Series:

100 great ideas.

100 great ideas

Language:

English

Subjects (All):

Marketing.

Success in business.

Physical Description:

1 online resource (209 p.)

Edition:

1st ed.

Other Title:

One hundred great marketing ideas from leading companies around the world

Place of Publication:

Singapore : Marshall Cavendish Business, 2009.

Language Note:

English

Summary:

Ideas to inspire anyone to develop better marketing campaigns.

Contents:

Cover

CONTENTS

INTRODUCTION

1 GIVE THE PRODUCT AWAY

2 MAKE IT FUN

3 GET DECISION-MAKERS TOGETHER

4 TEASE YOUR CUSTOMERS

5 THE "REAL MONEY" MAILING

6 WITHDRAW THE PRODUCT

7 FIND THE KEY ACCOUNT

8 ADD SOME VALUE

9 DO SOMETHING DIFFERENT

10 RESPECT YOUR CONSUMER

11 PLAY A GAME

12 BRING A FRIEND

13 USE PROMOTIONAL GIFTS THAT REALLY PROMOTE

14 DO NOT BIND THE MOUTHS OF THE KINE

15 EMPOWERING STAFF

16 SPEAK THE CUSTOMER'S LANGUAGE

17 BUILD YOUR CORPORATE CULTURE

18 HAVE A STARTLING BRAND

19 MAKE THE PRODUCT EASY TO DEMONSTRATE

20 THROW A PARTY

21 FOLLOW UP ON CUSTOMERS LATER

22 LOST CUSTOMERS ARE NOT ALWAYS LOST

23 BAIT THE HOOK

24 HOLD ON TO THOSE BROCHURES

25 SHOW PEOPLE THE COMPETITION

26 TAKE YOUR PARTNERS

27 MAKING EXHIBITION SWORK

28 SET THE PRICE, EVEN ON THINGS YOU ARE GIVING AWAY

29 LET THEM SHOUT!

30 TURN A DISADVANTAGE TO AN ADVANTAGE

31 DEVELOP AN ICON

32 EDUCATE YOUR CUSTOMERS

33 TAP INTO COUNTRY-OF ORIGIN EFFECT

34 CHARGE WHAT THE SERVICE IS WORTH

35 BE CONSISTENT

36 LOVE YOUR CUSTOMERS,LOVE WHAT THEY LOVE

37 MAKE IT EASY FOR PEOPLE TO PAY

38 CREDIT WHERE CREDIT'S DUE

39 DON'T COMPETE

40 KEEP THEM WAITING

41 FORM A CLUB

42 GET THE LAYOUT RIGHT

43 AVOID ANNOYING THE CUSTOMERS

44 WORK WITH THE NEGATIVE ASPECTS OF YOUR PRODUCT

45 PUT YOURSELF ON A NET WORKING SITE

46 DISCOURAGE THE UNDESIRABLES

47 WATCH HOW PEOPLE ACTUALLY USE YOUR PRODUCTS

48 FORM A PANEL

49 GET SOMEBODY ELSE TO PAY FOR WHAT YOU GIVE YOUR CUSTOMERS FOR FREE

50 MAKE PEOPLE BEHAVE

51 GIVE PEOPLE SOMETHING THAT HELPS YOU TO COMMUNICATE YOUR BRAND TO THEM

52 HELP YOUR ALLIES TO HELP YOU

53 KEEP YOUR EGGS IN ONE BASKET

54 WHET THE CUSTOMER'S APPETITE

55 BE STARTLING IN WAYS THAT INVOLVE YOUR CUSTOMER.

56 IF YOU'RE ON THE WEB,YOU'RE GLOBAL

57 LOOK BEYOND THE OBVIOUS

58 FIND THE USP

59 REPOSITION INTO A BETTER MARKET

60 USE THE PACKAGING

61 INFLUENCE THE INFLUENCERS

62 RESEARCH YOUR CUSTOMERS

63 INVOLVE YOUR CUSTOMERS

64 INTEGRATE YOUR DATABASE

65 TAP INTO THE SOCIAL NETWORK

66 FLOG IT ON EBAY

67 COMMUNICATE IN A RELEVANT WAY

68 DEVELOP YOUR BRAND PERSONALITY BY LINKING IT TO A REAL PERSONALITY

69 KNOW YOUR CUSTOMER'S MOTIVATIONS

70 IDENTIFY YOUR COMPETITORS-AND LEARN FROM THEM

71 PICK THE SEGMENTS NOBODY ELSE WANTS

72 PICK A CARD

73 TRUST YOUR CUSTOMERS TO HANDLE THEIR OWN COMPLAINTS

74 FIND THE LOST TRIBE

75 FIND THE RIGHT PARTNERS

76 TAILOR YOUR PRODUCTS

77 INTEGRATE COMMUNICATIONS

78 SHARE THE WEALTH

79 THINK SMALL

80 BE THE EXPERT

81 ADS ON CARS

82 GO TO THE SOURCE OF CUSTOMERS

83 MAKE YOUR CUSTOMERS LAUGH

84 FOCUS ON THE KEY ISSUE FOR YOUR CUSTOMER

85 VARY THE AMBIENCE

86 GRAB THEM EARLY

87 BE CHILD-FRIENDLY

88 UNDERSTAND HOW YOU ARE JUDGED

89 INTRODUCE A THIRD ALTERNATIVE

90 PLACE YOUR PRODUCT

91 SPECIALIZE TO CHARGEA PREMIUM

92 DEVELOP A SEPARATE BRAND FOR EACH MARKET

93 USE OPINION LEADERS

94 LINK TO A CAUSE

95 SET A SPRAT TO CATCH A MACKEREL

96 CONSIDER THE CULTURE

97 BUILD A NEW DISTRIBUTION CHANNEL

98 USE A WEBLOG

99 MAKE BUYING EASY

100 MAKE YOUR PRODUCT EASIER TO USE THAN EVERYBODY ELSE'S.

Notes:

Bibliographic Level Mode of Issuance: Monograph

ISBN:

9789814312035

9814312037

OCLC:

612430291