Winning the reputation game : Creating stakeholder value and competitive advantage / Grahame R. Dowling.

Format:

Book

Author/Creator:

Dowling, Grahame R. (Grahame Robert), author.

Language:

English

Subjects (All):

Corporate image.

Social responsibility of business.

Organizational effectiveness.

Physical Description:

1 online resource (275 p.)

Edition:

1st ed.

Place of Publication:

Cambridge, Massachusetts : The MIT Press, [2016]

Language Note:

English

Summary:

Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach.

Contents:

Contents; Preface; 1 The Value of a Winning Corporate Reputation; 2 Corporate Reputation as a Strategic Game; 3 How Corporate Reputations Are Formed and Work; 4 Strategy-Led Corporate Reputations; 5 Simply Better; 6 Corporate Storytelling; 7 Managing Corporate Reputations; 8 Measuring Corporate Reputations; 9 Keeping Out of Trouble; 10 Distracting Reputation Myths; 11 Frequently Asked Questions; Epilogue; Notes; Appendix; Index

Notes:

Subtitle on dust jacket cover: Creating stakeholder value and competitive advantage.

OCLC-licensed vendor bibliographic record.

ISBN:

9780262335096

0262335093

9780262335089

0262335085

OCLC:

949930783