The standout business plan : make it irresistible, and get the funds you need for your startup or growing business / Vaughan Evans and Brian Tracy.

Format:

Book

Author/Creator:

Evans, Vaughan, 1951- author.

Tracy, Brian, author.

Language:

English

Subjects (All):

Business planning.

Stockholders.

Physical Description:

1 online resource (315 p.)

Edition:

1st ed.

Place of Publication:

Broadway, New York : AMACOM, 2014.

Language Note:

English

Summary:

Too many business plans focus on the details most important to the managers or business owners writing them. . . and fail to address the questions most crucial to potential backers. This immensely practical and eminently readable book shows readers how to create a business plan that speaks directly to investors and lenders and makes it easy for them to say yes. The Standout Business Plan reveals what information backers consider essential and what is best omitted. It also shows how to address key factors such as market demand, competition, and strategy; spell out the essence of your business p

Contents:

Cover; Title Page; Copyright Page; Dedication Page; Table of Contents; Introduction; Chapter 1: The Groundwork; The Purpose; The End Result; The Gorge Inn Business Plan: Executive Summary; The Preparation; Thinking Out of the Box: Creating Wealth; Chapter 2: The Business; Background; Thinking Out of the Box: Planning for Success; Business Mix by Segment; The Blues: IBM and Business Mix; Segmentation in a Startup; The Gorge Inn Business Plan: The Business; Chapter 3: Market Demand; Market Size and Marketcrafting; Market Growth; Stalling: Movie Theaters and Market Demand

App-Reciation: Mobile Apps and Market DemandMarket Demand for a Startup; Thinking Out of the Box: Identifying your Target Customer; Market Demand Risks and Opportunities; The Gorge Inn Business Plan: Market Demand; Chapter 4: Competition; Your Competitors; Who Said Mature? Groceries and Industry Competition; Competitive Intensity; Block-Busted: Movie Rentals and Industry Competition; Competition in a Startup; Thinking Out of the Box: Competing Strategically; Industry Competition Risks and Opportunities; The Gorge Inn Business Plan: Industry Competition; Chapter 5: Strategy

Competitive PositionTasty: Samuel Adams' Differentiation Strategy; What is your Strategy?; Cheap and Cheerful: Southwest Airlines' Low-Cost Strategy; Strategy in a Startup; Thinking Out of the Box: Pumping up Profit; Strategic Risks and Opportunities; The Gorge Inn Business Plan: Strategy; Chapter 6: Resources; Management; Marketing; Thinking Out of the Box: Magical Marketing; Bullish: Red Bull's Marketing Resources; Operations and Capital Expenditure; Confronting China: Rodon's Production Resources; Resource Risks and Opportunities; The Gorge Inn Business Plan: Resources

Chapter 7: Financials and ForecastsHistoric Financials; Market-Driven Sales Forecasts; Competition-Driven Margin Forecasts; Funding the Plan; Full Financial Forecasts; Forecasts in a Startup; Thinking Out of the Box: Basic Budgeting; Financial Risks and Opportunities; The Gorge Inn Business Plan: Financials and Forecasts; Chapter 8: Risk, Opportunity, and Sensitivity; Meet the Suns & Clouds Chart; What the Suns & Clouds Tell you; How Material the Girl? Madonna and Risk; Sensitivity Testing; The Gorge Inn Business Plan: Risk, Opportunity, and Sensitivity

Thinking out of the Box: Succeeding in BusinessChapter 9: Conclusion and Executive Summary; Conclusion; The Gorge Inn Business Plan: Conclusion; Executive Summary; The Gorge Inn Business Plan: Executive Summary; Investment Highlights; The Gorge Inn Business Plan: Investment Highlights; Chapter 10: Monitoring and Evaluating; Monitoring your Plan; Evaluating your Plan; Beware these Characters!; Epilogue: 12 Hot Potatoes; Appendix A: Deriving Competitive Position; Appendix B: Structured Interviewing of Customers; Appendix C: Templates for Creating your Own Plan; Appendix D: Sample Business Plans

The Gorge Inn and Oriental Spa

Notes:

Includes index.

Description based on print version record.

ISBN:

9780814434123

0814434126