See, feel, think, do : the power of instinct in business / Andy Milligan and Shaun Smith.

Format:

Book

Author/Creator:

Milligan, Andy.

Contributor:

Smith, Shaun.

Language:

English

Subjects (All):

Success in business.

Entrepreneurship--Psychological aspects.

Entrepreneurship.

Insight.

Resilience (Personality trait).

Businesspeople--Psychology.

Businesspeople.

Physical Description:

1 online resource (193 p.)

Place of Publication:

Singapore : Marshall Cavendish Business, 2005.

Language Note:

English

Summary:

Experience marketing is the method behind some of the best inventions and most innovative ideas in business today, effectively observing the way real people act in real situations. It has produced the Walkman, the iPod, drive-through check-ins, low-cost flights, and even the way NASA teaches safety to astronauts. Traditional market research relies on the use of interviews and focus groups, however, "watching" customers in shops, at hotels, and on the streets is a faster and more direct way to analyze consumer behavior, as demonstrated in both anecdotal stories and actual case studies. Experience marketing is also the common sense formula by which small business owners and corporation executives alike need only see their customers in action, imagine how they feel, think of better ways to serve them, and act upon them.

Contents:

""Cover""; ""CONTENTS""; ""ACKNOWLEDGMENTS""; ""1. Introduction""; ""2. What is See, Feel, Think, Do?""; ""3. See: Experience it for yourself""; ""4. Feel: Empathizing with your customers""; ""5. Think: There's no such thing as a stupid idea""; ""6. Do: Make it so""; ""7. The power of Why?""; ""8. Summary: Putting it together""; ""How to See, Feel, Think, and Do The toolkit""; ""Notes""

Notes:

Description based upon print version of record.

Includes bibliographical references.

ISBN:

9789814312301

9814312304

OCLC:

860579944