New ways of reaching out to end users : retailing / Gurudutta Pradeep Japee.

Format:

Book

Author/Creator:

Japee, Gurudutta Pradeep, author.

Language:

English

Subjects (All):

Retail trade.

Physical Description:

1 online resource (158 pages) : illustrations, tables

Edition:

1st ed.

Place of Publication:

Hamburg, [Germany] : Anchor Academic Publishing, 2016.

Summary:

The author has highlighted important aspects of RETAILING. For the last ten years, retailing in India has been continuously expanding its horizons from a small haatdi, a filthy kirana store, to multi operational, well organised SUPERMARKETS. Today, the Indian retail industry is one the largest in the world and is estimated to be worth over 450 billion USD. Due to this rapid growth in Indian retailing, global giant retailers like WAL-MART, GAP, and TESCO are trying to penetrate the Indian market. This book is addressed to students enrolled for Marketing at undergraduate levels.

Contents:

New ways of reaching out to end users. Retailing

Soziologie"Retailing"What it is.

CONTENTS

Foreword

CHAPTER ONE THE RETAIL INDUSTRY

THE GROWTH DRIVERS

EVOLUTION OF ORGANISED RETAILING

TECHNOLOGY IN RETAIL

1. Customer interfacing systems

2. Operation support systems

3. Strategic decision support systems

Forward

CHAPTER TWO RETAILING SCENARIO IN INDIA

MAJOR TRENDS

RETAILING FORMATS IN INDIA

TRENDS IN RETAILING IN THE INDIAN CONTEXT

REGULATION IN THE INDIAN RETAIL INDUSTRY

GROWTH IN ORGANISED RETAILING

CONCLUSION

CHAPTER THREE LIFESTYLE RETAILING

LIFESTYLE RETAIL STORES

READY-MADE GARMENTS

READY-MADE GARMENT BETTING ON DOMESTIC MARKET

GARMENT RETAILING : A GROWING RETAIL SPACE

CHAPTER FOUR PRIVATE LABELS OR IN-HOUSELABELS IN RETAILING

PRIVATE LABELS OR IN-HOUSE LABELS IN RETAILING

WHAT ARE PRIVATE LABEL PRODUCTS?

PRIVATE LABEL RETAILERS IN INDIA

RECENT LAUNCHES OF PRIVATE LABELS

THE PROS AND CONS OF USING A PRIVATE LABEL

IMPORTANCE OF PRIVATE LABELS

CHAPTER FIVE PROGRESS IN PRIVATE LABELLING OF DOMESTIC INDUSTRIES

PROGRESS IN PRIVATE LABELLING: THE INDIAN SCENARIO

CHAPTER SIX ANALYTICAL STUDY OFINDUSTRY

ANALYTICAL STUDY OF RETAILING

I. STRUCTURAL ANALYSIS OF RETAILING INDUSTRY :MICHEAL PORTER'S FIVE FORCE ANALYSIS

2. INTENSITY OF RIVALRY AMONG THE EXISTING FIRMS:

3. FEAR OF SUBSTITUTES

4. SUPPLIERS' COMMAND

5. BUYERS' COMMAND

SEPT ANALYSIS

1. Social (Socio-Cultural) Environment

2. Economic Environment

3. Political Environment

4. Technological Environment

5. Legal Environment

CHAPTER SEVEN REASEARCH ON LIFESTYLE RETAILING

A RESEARCH ON LIFESTYLE STORES

CHAPTER EIGHT SWOT ANALYSIS OF PANTALOONS &amp

WESTSIDE

SWOT ANALYSIS OF WESTSIDE &amp

PANTALOONS

CHAPTER NINE RESEARCH - ANALYSED.

RESEARCH FINDINGS &amp

ANALYSIS

I. PREFERENCE OF STORE TAG ON GARMENTS

II. PREFERENCE OF A LIFESTYLE STORE: A COMPARISION BETWEEN WESTSIDE AND PANTALOONS

III. TEST OF LOYALTY TOWARDS PANTALOONS OR WESTSIDE

IV. RANKING VARIOUS LIFESTYLE STORE IN THE AHMEDABAD CITY

V. PERCEPTUAL MAPPING OF THE VARIOUS LIFESTYLE STORES

VI. THE PARAMETERS IMPORTANT FOR THE CONSUMERS FOR ANY RETAIL OUTLET

VII. FACTORS IMPORTANT WHILE SELECTING A GARMENT

VIII. ADDITIONAL SRVICES AT ANY LIFESTYLE OUTLET

IX. PREFERENCE OF ARRANGEMENT OF CLOTHES ON SHELVES

X. THE MOST PREFERRED CATEGORY

CHAPTER TEN A LOOK AT HORIZONS OFRETAILING

A LOOK AT HORIZONS OF RETAILING

CONCLUSION&amp

RECOMMENDATIONS

CONCLUSION &amp

ANNEXURE.

Notes:

Description based on online resource; title from PDF cover (ebrary, viewed December 7, 2016).

ISBN:

3-95489-947-7