The Albergo Diffuso Model : Community-based hospitality for a sustained competitive advantage / Maurizio Droli.

Format:

Book

Author/Creator:

Droli, Maurizio, Author.

Series:

De Gruyter studies in tourism.

De Gruyter Studies in Tourism ; BAND

Language:

English

Subjects (All):

Tourist camps, hostels, etc.

Sustainable tourism.

Vacation homes.

Physical Description:

1 online resource (248 pages) : illustrations.

Place of Publication:

München ; Wien : De Gruyter Oldenbourg, [2019]

Language Note:

In English.

Summary:

The hospitality model called "Albergo Diffuso" (AD), or "scattered hotel," has been engneered by Mr Giancarlo Dall'Ara and described by The New York Times as a way of bringing life back to historic towns and rural hamlets by utilizing unused rooms for tourism. This "simple but genial" model devised in Italy in the mid-90's received an award from the UNDP for its sustainability, but despite the spread of AD's, no peer-reviewed books have previously been published in English focusing on this innovation. In this book, the author therefore begins by exploring the AD as a community-based hospitality model, examining both its pros and cons. He then considers conviviality, sense of security, and other factors that Hans Magnus Enzensberger referred to as luxuries of our time for urban dwellers. These represent the key pre-requisites a location must possess to be deemed suitable for this innovation. Next, investors and co-interested private, public and not-for-profit associations are provided with a structured framework to help them achieve a defensible competitive advantage by harnessing the economic potential of valuable, rare, inimitable and non-substitutable (VRIN) resources. The final section assesses the AD as a business model, evaluating various aspects at the heart of any business plan.

Contents:

Frontmatter

Acknowledgements

Contents

1. Introduction

2. The Albergo Diffuso as an original model for hotelier hospitality

3. Rural hamlets: Basic requirements for setting up the hospitality model

4. Analyzing resources for sustained competitive advantage: A resource-based theory approach

5. The AD as a business model

6. Conclusions

References

List of figures

List of tables

About the author

Notes:

Includes bibliographical references.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 06. Apr 2020)

ISBN:

9783110643763

3110643766

9783110639919

3110639912

OCLC:

1135589775