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Asian Perspectives on the Development of Public Relations : Other Voices / edited by T. Watson.
- Format:
- Book
- Series:
- National Perspectives on the Development of Public Relations, 2947-6917
- Language:
- English
- Subjects (All):
- Marketing.
- Strategic planning.
- Leadership.
- International business enterprises.
- Development economics.
- International economic relations.
- Communication in organizations.
- Business Strategy and Leadership.
- International Business.
- Development Economics.
- International Economics.
- Corporate Communication.
- Local Subjects:
- Marketing.
- Business Strategy and Leadership.
- International Business.
- Development Economics.
- International Economics.
- Corporate Communication.
- Physical Description:
- 1 online resource (176 p.)
- Edition:
- 1st ed. 2014.
- Place of Publication:
- London : Palgrave Macmillan UK : Imprint: Palgrave Pivot, 2014.
- Language Note:
- English
- Summary:
- The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This first book in the series focuses on Asia and Australasia.
- Contents:
- Cover; Half-Title; Title; Copyright; Dedication; Contents; Series Editor's Preface; Notes on Contributors; Introduction; 1 Australasia: Australia and New Zealand; 2 China; 3 India; 4 Indonesia; 5 Japan; 6 Malaysia; 7 The Philippines; 8 Singapore; 9 Taiwan; 10 Thailand; 11 Vietnam; Index
- Notes:
- Description based upon print version of record.
- Includes bibliographical references at the end of each chapters and index.
- ISBN:
- 9781349485260
- 1349485268
- 9781137398154
- 1137398159
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